Small Business Big Marketing

Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado's book The Connection Generation...and (yes, there's more) share with you the iPhone apps that make it all worthwhile. So, put your feet up, turn the phone off and get ready for a does of marketing goodness. Show Links Frank Media Tuned In (the Book) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In (TKindle Edition) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs MeetUp How to find what people are asking for. How to Build a Community Around Your Business (PDF Transcription)

Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand...both online and off. Iggy shares with us why it’s so important to be connected in this day and age...and how you can do it simply and easily. And we break the silence on ‘On-Hold’ music once and for all. Whilst completely unrelated to anything Iggy speaks of, we felt it necessary to address this disturbing marketing trend. Oh, and Iggy also has kindly given us 3 signed and personalised books to give away. So...get listening! Links mentioned include: Iggy Pintado Connection Generation - The Book Book Tim or Luke for a speaking gig (Yes, we will go to Vegas ;0) Just a reminder to leave a Customer Review on iTunes (you could win one of Iggy’s books)…and don’t forget to tell your Mum about us! How to Get Connected and Build Your Business (PDF Transcription)

Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier! Links mentioned include: Milk Skin Care Tim's Brand Character Process Vibe Village Just a reminder to leave a Customer Review on iTunes...and don't forget to tell your friends about us! One Australias Most Famous Olympians Turns Small Business Owner (PDF Transcription)

Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert. Listener Questions about Networking (PDF Transcription)

We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press. The Tricks to Using Publicity to Build Your Small Business (PDF Transcription)

Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes. Finding a Niche in a Crowded Market Place (PDF Transcription)

Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business. How a Corporate Marketer Built a Successful Small Business of His Own (PDF Transcription)

John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box. How a Mechanic Changed the Campervan Hire (PDF Transcription)