Marketing O'Clock - Digital Marketing News

On this episode of Marketing O’Clock, Merkle reports on digital marketing trends for Q1 of 2019, ads may become inevitable for Netflix, we learn how Google Data Studio can be utilized for Facebook ads, Vimeo launches Showcase, Greg goes on a Twitter rant, Hertz website design nightmare becomes a reality, and Instagram begins testing different ways you can see your total like count. Read the full show notes at https://marketingoclock.com/slow-growth-paid-search-ep-67/

In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may steal the #1 position for seeking out entertainment in 2019 (sorry television).

In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what Facebook content their ads are shown with, Google Discover data comes to search console, we check out the most interesting 2019 blogging statistics, and so much more. Read the full show notes at https://marketingoclock.com/google-bug-facebook-controls-ep-65/

In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 cucumbers from our local Walmart, and apparently whispering into a microphone is important for your brand... Read the full show notes at https://marketingoclock.com/facebook-ad-library-ep-64/.

Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay with him all throughout college where his digital marketing career began to take form. From working as a tour guide and college admissions counselor, Kyle soon found himself running the digital marketing department at his school. Since then, Kyle has taken it upon himself to find the best and easiest solution for common everyday digital marketing problems. Kyle Pucko is currently the co-founder of GeoFli, a digital marketing agency that focuses on easily changing website content based on the users location. Read the full show notes at https://marketingoclock.com/off-the-clock-kyle-pucko/.

This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep you up-to-date in real time, and humans are becoming more of a luxury than technology - YEEEEE!  Plus the normal hilarity ensues including the discovery of a slew of professions that Greg didn't even know he had! Read the full show notes down below.   FULL SHOW NOTES: https://marketingoclock.com/google-ads-editor-ep-63/ Show notes: Must Read Marketing Article of the Week: 41 Places to Find Free Images Online That You Will Actually Want to Use This Week’s Digital Marketing News: Custom Audiences: Target customers with your own data Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now SEOs frustrated by Google’s belated pagination announcement

Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image search results which means, it's a new way for businesses to reach potential customers. Listen to this episode of Deep Dive where Greg and Jess cover the 5 ½ W’s (who, what, where, when, why, and how) of Shoppable Ads on Google Images. Read the full show notes at https://marketingoclock.com/deep-dive-google-images-ads/

This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against  the negative side of targeting, and Google finally announces their official core update name. Plus, the true spending of political ads on Facebook is revealed and Brian Peters from Buffer shows us the art of caption engagement. Read the full show notes at https://marketingoclock.com.

Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner, Landy Awards: Search Marketer of the Year winner, co-author of "The Art of SEO", founder of Next10x Digital Marketing Conference, former founder and CEO of Stone Temple, and currently a general manager of Perficient Digital. Eric is also a contributor to Forbes, Search Engine Land, Search Engine Watch, Copyblogger, Moz, Marketing Land, and Social Media Today. Listen to his digital marketing journey on this episode of Off The Clock. Read the full show notes at https://marketingoclock.com/off-the-clock-eric-enge/.

 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th 2019 Update, aka Florida 2, aka The March 2019 Core Update

We've got major news. Well, technically Facebook has major news. In a few short months, you will no longer be able to set budgets at the ad set level in Facebook Ads. Instead, Facebook's campaign budget optimization will become the default setting for all campaigns. Listen to this week’s Deep Dive as we unpack everything you need to know before this major September 2019 update.

On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in Facebook/IG, new Bing bid types, more social shenanigans, a new Google Ads API, Yelp taking on Angie List and Angie's List and we made up a new Jenner-based acronym game.  Our WTH covers "the physical world" and BuzzFeed's efforts towards it and our Cool Tool is from Microsoft - and an app that brings the physical world digital. Lastly, our Must Read Marketing Article of the week comes from Wil Reynolds at Seer with a fantastic look at Microsoft Power BI. Show notes: https://marketingoclock.com/picture-this-google-images-adds-ads-ep-60

Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce. Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s digital marketing journey.

Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!).  All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool that allows you to see SERPs from different countries and languages.

Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.