Content Portfolio Evaluation and Development Strategies - Robert Rose // Content Marketing Institute

Summary: Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Content Marketing Institute's Robert Rose, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content’s worth in relation to your greater content collection.