Marketing Scoop Podcast

Today we are spotlighting Iman Gadzhi, Founder of IAG Media & Grow Your Agency. He has guided his clients to increase revenue to close to a million dollars with little additional overhead. His company helps coaches and e-commerce businesses scale to seven and eight figures through paid traffic and sales funnels. He discusses how to build an educational component within any type of brand to increase revenue and improve customer retention.

Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer Program. She leads the global PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full-scale global function across SAP. She discusses how to have effective influencer marketing across an entire customer journey.

Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand that leads to higher customer retention and referrals. “Marketing is B to Me”.

Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to marketing.

Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute. Terry will run us through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads.

In this session by Tim Salau, The WeWork's Evangelist, shares how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences. Takeaways: - How to build a Brand Community - Why building a Brand Community is important - Practical examples of great brands who have loyal Brand Communities Find out more about the podcast here: https://www.semrush.com/podcast/

Amisha Gandhi, VP, Influencer Marketing & Communications at SAP discusses why you need to use influence outside of Social Media. Key Takeaways: – Understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven strategy – Discover how influencer marketing impacts the customer journey – Learn how to structure this emerging practice so you can articulate ROI

In this episode, Joe Federer, Former Head of Strategy at Reddit, Author and Social Marketing Strategist, uncovers why people act differently in various online environments. Key Takeaways include: – How to optimize your Social Media strategy to reach people in the most effective environments – Lessons from brands that have mastered their niches in different online environments – How to create campaigns and suited to different social networks to maximize engagement

Listen as Crunchbase's Head of Marketing & Growth, Shanee Ben-Zur deep dives into how to go from campaigns to experiments: building a more metrics-driven marketing department. – How to maximize your team’s impact on business by focusing on the opportunities that matter most – How to create a fully formed marketing hypothesis with meaningful KPIs – How to design an experiment that yields results you can trust to inform your future marketing strategies

Join Christi Olson, as she walks through the results from Microsoft's 2019 Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare your marketing strategies today for the conversational future. Takeaways: - Which of the conversational AI tools and platforms you should roll out based on your business objectives - How to maximize the impact of your digital marketing strategies to prepare for Conversational AI - What are the key trends you need to know about NOW

Listen to Terry Rice, The Entrepreneur Magazine, as he explains how to do a better job of listening to your audience and presenting content that resonates with them. During the session, you'll discover how to: - Conduct audience research for little or no cost - Leverage user-generated content to reach a broader audience - Discover the critical questions to be answered for your audience to trust and engage with you

4 [Special Edition] The Future of Martech by Drift, Conductor & SEMrush

Today, many companies believe that customers will "trust" their brands. "Trust" is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences, and "trust" is not about the brand, but sharing those great brand experiences with whom customers really trust - each other. Takeaways: - The keys to getting audiences to engage - Why your goal should not be going viral - Simple things that can make a big difference in getting discovery

A great piece of content requires a great deal of time and resources, but those investments don’t guarantee cross-platform success. CNBC’s Cristy Garratt walks through how you can give one piece of work new life on the major social platforms. Key Takeaways: - What kind of content works best on platforms like YouTube, Facebook, Instagram and Snapchat - How to repurpose your expensive content to meet user’s expectations - How to adapt to new platforms without losing your brand identity

While 91% of the B2B marketers use content marketing to reach their audience, a majority of them do not know how to produce engaging content. Listen, as Tania Mushtaq, Head of Marketing at Dell Boomi, shares the actual science behind effectively cutting through this noise and creating truly engaging content. Takeaways: – What works in content marketing to attract the audience? – How to build content for the next generation of decision-makers? – Key universal elements of effective content