Marketing Scoop Podcast
Summary: Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge. https://www.semrush.com/podcast/ podcast@semrush.com
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- Artist: SEMrush
- Copyright: 2020 SEMrush. All rights reserved.
Podcasts:
Joining David Bain on this show are paid search expert Kirk Williams and Head of SEO Matt Ridout. Topics discussed include: — Google shrinks meta description snippets — AdWords is going to advise that HTTP is less secure — Google are looking for unanswered questions — Parallel tracking will be required for all AdWords accounts Find out more about the podcast here: https://www.semrush.com/podcast/
Joining David Bain on this show are paid search expert Arianne Donoghue and international SEO legend Aleyda Solis. Topics discussed include: — Google confirms the roll-out of a broad core algorithm update — Mobile-first indexing notifications are arriving in Search Console — Google posts $31.1B in total revenue for the first quarter — Responding to reviews can improve paid-search conversion rates Find out more about the podcast here: https://www.semrush.com/podcast/
Joining David Bain on this show are paid search expert Richard Fergie and the SEO mastermind Barry Schwartz. Topics discussed include: — Google launches a ‘more results’ button for mobile — Search Console adds Search Appearance filters — Bing Ads launches price extensions — Google unveils a vetting process for drug rehab ads Find out more about the podcast here: https://www.semrush.com/podcast/
Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discussed include: — Google is rolling out its mobile-first indexing — Google are also introducing ‘Shopping Actions’ — AdWords now shows version history — And are you in the UK using a .eu domain? You’d better have a migration strategy. Find out more about the podcast here: https://www.semrush.com/podcast/
JJoining David Bain on this show are paid search expert Anu Adegbola and the technical SEO guru Dan Taylor. Topics discussed include: — Google confirms a core algorithm update — Google turn on a single-result SERP - and then take it away — Google apparently remove 100 bad ads a second — You’ll soon be able to target people on YouTube who recently searched for your products or services on Google Find out more about the podcast here: https://www.semrush.com/podcast/
Joining David Bain on this show are the SEO Consultant Kristine Schachinger and the Director of Growth Marketing at AdStage, JD Prater. On this episode of Marketing Scoop we’re discussing: — Google’s Keyword Planner gets a new look — AdSense’s Auto Ads are Available to All — Google now make it easy for you to calculate the revenue impact of having a slower site — Is it time for the breadcrumbed SERP? Find out more about the podcast here: https://www.semrush.com/podcast/
Joining David Bain on this show are the Independent SEO Consultant, Bridget Randolph and the CEO of Spades Media - Jim Banks. On this episode we discuss the following topics: — Google are pushing their featured snippets again — Google are also requesting feedback on call quality. — Does every web page need to go secure? — You can now view email service standards in AdWords.
On this episode of Marketing Scoop, we’re exploring: - Page speed is going to be a mobile search ranking factor - "Mute this ad" is expanding - Google improves it's AMP Testing Tool - If you don't have at least 1000 subscribers on YouTube, your videos can't carry ads Joining David Bain on this show are the Head of SEO at Atlassian, Kevin Indig and the co-founder of the PPC recommendation engine, Adalysis - Brad Geddes.
