Marketing Scoop Podcast

In this episode we're largely talking about how AI is changing paid search advertising. Initially we touch on a couple of news stories: - 2:00 How Amazon advertising is on the increase - 6:25 Google Ads have launched a new click-to-message feature. Main section: - 11:54 How AI is changing paid search advertising

Today we have a special ‘success story’ episode on Marketing Scoop. In this episode David’s joined by a lady who’s on the front lines of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning global content creator. From LinkedIn, Alexandra Rynne. In this “success story” episode we focus in on “LinkedIn Secret Sauce” eBook and why that was such a marketing success.

Marketing Scoop Episode 2.3 is a content marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing experts – one from an agency, one from a brand.

Marketing Scoop Episode 20 is an SEO special where we’ll be looking at the latest digital marketing news as well as drilling down into specific, actionable organic search strategies. Joining our hosts David Bain & Judith Lewis and 2 SEO experts.

Topics covered include: 2:18 STORY 1: Facebook introduce ‘Story ads’ How does a business make a success of story ads? 4:52 STORY 2: Facebook add more choices for video ad buyers What are the choices Facebook have added and what impact is this going to have? 06:28 STORY 3: More people are taking Facebook breaks

1:04 TOPIC 1: What is the topic layer in Google’s Answer Boxes? 8:48 TOPIC 2: Google want users to be logged-in, in Chrome too 18:30 TOPIC 3: Is "Discovery" the Future of Search? 26:26 TOPIC 4: According to eMarketer.com, Amazon Is Now the No. 3 Digital Ad Platform in the USA

Topic 1: Bing Ads add a competition tab Topic 2: Google are testing image-based sub-categorization Topic 3: Bing has added text transcription to its image analysis capabilities Topic 4: Is the targeting of paid search marketing moving from away keywords to audiences?

Topic 1: It’s OK to place reviews from elsewhere on your website... Topic 2: Google’s exact match close variants expand again Topic 3: Content Marketing Close-Up feature.

PART 1: Google is now encouraging you to consider adding datePublished and dateModified to your structured data PART 2: Google introduces ad strength indicator – and also reporting for responsive search ads PART 3: Content Marketing Close-Up feature

To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist.

Google releases a broad core algorithm update, with big SERP volatility seen from the 1st to the 3rd of August. What type of sites were affected, and what can be done about it?

Joining David Bain on this show are SEO expert Ned Poulter and PPC superstar Larry Kim. Topics discussed include: —'People also search for' suggestions are now appearing in ad results — Google's mobile search results now show thumbnail images 45% of the time — Google's Hotel Ads joins the rest of their ad family — Google Image Search tests delivering the same mobile and desktop design Find out more about the podcast here: https://www.semrush.com/podcast/

Joining David Bain on this show are paid search expert Sherry Bonelli and PPC superstar Joe Martinez. Topics discussed include: — Google’s Speed Update is now rolling out for all users — Google’s URL inspection tool is also now available for all — Google introduces responsive search ads — “Local Campaigns” will soon be available in Google Ads Find out more about the podcast here: https://www.semrush.com/podcast/

Joining David Bain on this show are paid search expert Joel Bondorowsky and SEO guru Pam Ann Aungst. On this episode of Marketing Scoop we’re discussing: — Google Search Console releases a URL inspection tool — Google Shopping appears to be complying with EU demands — It’s time to says goodbye to the old AdWords interface AND Goodbye to AdWords — And ‘get verified’ to manage your presence on Google Find out more about the podcast here: https://www.semrush.com/podcast/

Joining David Bain on this show are LinkedIn advertising expert AJ Wilcox and SEO guru Andy Drinkwater. Topics discussed include: — Google releases Lighthouse version 3.0 — Bing Ads are going to allow advertisers to target LinkedIn audiences — Google’s reliance on Wikipedia makes it vulnerable to search pranks — While Google has axed political ads in Washington State, LinkedIn does it globally Find out more about the podcast here: https://www.semrush.com/podcast/