Marketing Scoop Podcast

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop!

Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done to recover?

Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019.

Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets using digital advertising. Are there any special techniques that make this sort of advertising different from asking consumers to make an online purchase? Find out on this episode of Marketing Scoop.

Spending your valuable digital marketing time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized? Find out in today's episode with Duane Forrester from Yext.

Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore how Uber and Search Engine Journal select and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and Access” campaign alongside Search Engine Journal’s podcast launch, and how they integrated their podcast into their live events.

Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your SEO? If so, are you *sure* that is the case? On this episode of Marketing Scoop we’re exploring how SEOs and CROs can work more constructively together, and how this increased collaboration may benefit both of the roles.

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?

Have you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award? That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of Search - FMCG and Best Integrated Campaign” award. We also explore how Latitude (now Jellyfish) won "Best Use of Content Marketing" at the UK Search Awards with Project Carrot, their creative content marketing & link building campaign.

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.

Are you planning to migrate your website to a different platform, location or domain over the coming months? If so, how confident are you that the move won’t result in any negative impact such as traffic or revenue loss? Whether you’re intending on moving from http to https, changing CMS systems, moving servers or changing your site’s domain, all of these tasks are fraught with difficulty!

Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty of thinking that customer centricity is owned by the CRM team – and that customer centricity is only possible after someone has bought something from you. Not so! On this episode of the scoop we explore why customer centricity should be an important part of paid advertising and what this practically means to your role.

In this week’s episode of Marketing Scoop, we look at 2 of the most successful Infographics produced by the marketing industry for the marketing industry. We look at how to come up with creative ideas for major content pieces; how to produce powerful, evergreen content pieces that are infographic-led and the value that you might hope to get out of such content.

What is the most efficient and effective content marketing framework and how does it help you to drive large volumes of organic traffic without a bid budget? Today’s episode looks at why having a scientific approach to your content marketing campaigns is likely to be beneficial to your organic success.

Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in on the most important SEO metrics when carrying out an SEO audit? Where do you start when you need to carry out at SEO audit in 2019?