Marketing Scoop Podcast

Have you been happily advertising using Google Ads or Facebook over the past couple of years, thinking that it’s not necessary to consider other traffic sources? If so, you might be missing out. A lot of smart marketers are now driving quality traffic from alternative networks such as Quora – and that’s something that we’re focusing on in this episode.

Some people think that it’s a lot harder to drive significant volumes of organic traffic to your site compared with what it used to be like a few years ago. However, that’s not the case for TransferWise, a niche brand that’s driving over 1,000,000 visits to its site from organic search every single month. Joining to discuss the specific strategies that TransferWise are using to achieve this is their Head of Organic Growth & SEO, Fabrizio Ballarini.

We've heard a lot of chat recently about the necessity to disclose native advertising on Instagram but what advertising strategies on Instagram are working best now and how do you go about building relationships with influencers on Instagram? And is Instagram the best social platform for most businesses to be on nowadays?

We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much better uses of your time than building links. But is that really the case? Do links still work and what are their level of importance and impact in 2019?

Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were the things that you needed to be doing to run your campaigns as efficiently as possible. Now, in 2019, you’re being inefficient if you try to do everything yourself.

Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market your podcast.

Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and what content and calls-to-action work best.

Marketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO. 

Today’s guests have all produced outstanding campaigns for the SEMRush Australia Search Awards. Today’s guests: Russ Macumber, a Senior Digital Strategist at Impressive.com.au Duncan Jones , Head of Strategy at Growth at webprofits.com.au Marketing Maestro at YellowOctopus.com.au

On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was!

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.” This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibb

Marketing Scoop Episode 2.9 is a Paid Advertising-themed episode where we look at the common challenges with keeping up paid search optimization strategies and which metrics specifically you should be paying attention to, to ensure that your campaigns are working as efficiently as possible.

In episode 2.8 of Marketing Scoop we have a special guest who shares a digital marketing success story - specifically how the brand Garden4Less enhanced their paid search campaigns through keywords from Google Shopping. This episode’s special guest is Jonathan Catton, a Paid Media Consultant at Hallam. Some of Jonathan’s achievements at include helping to develop some of the Hallam’s automated solutions; creating great reporting and delivering great results for his clients.

Marketing Scoop Episode 2.7 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Bas van den Beld is a Public Speaking and Marketing Coach, Speaker and Trainer. His goal is to help people develop their talents in public speaking and marketing. He does this by providing coaching, consulting and training on digital marketing related topics and public speaking.

On today's episode we look at what enterprise SEO is, and the specific differences between enterprise SEO and regular SEO. Joining host David Bain for this one are 2 special guests… - Nick Wilsdon, Search Product Owner at Vodafone Group - Arnoldo Cabrera, Global SEO Manager en IKEA Group