May The Best Brand Win

You meant to say X, but it came out a whole bunch of Y? I’ll tell you why in this episode as we examine how to deal with communications when the meaning of your brand’s message gets twisted. We’ll also go over who’s winning and losing this week in MarCom so join me for a truly twisted experience!

You get out your arrow, sharpen it, place it on the string, pull back perfectly, let it fly and what the heck!  You missed!  How is that possible?  You did everything right and still missed the target. Well, it happens and actually, it happens quite often. So we’re going to talk about it — what happens when we fail at communications, what’s next? And of course we’ll discuss who’s winning and losing in the world of MarCom. Learn how to be more successful by analyzing some epic fails on this week’s episode of May The Best Brand Win on Entertalk Radio.  

They don’t believe you. They don’t trust you.  Now what? Well, the latest shiny new toy in the marketing box is known as “influencer marketing" and while it appears similar to PR and in some cases PR firms execute these plans, it’s quite different in many ways. Join me as we dig deep into the subject of influence and influencers, giving you all the pros and cons to help you decide if this is a tactic for you. Of course we’ll also talk about who’s winning and losing this week in marketing communications.

Branding is harder than ever here in 2016 and the road to great relationships is filled with peril. Well-meaning companies either don’t connect deeply enough or they make big public mistakes or they get hit with something right out of left field. Branding is far more than graphic design and pretty colors, people — it’s your core emotion, your promises, your service, your very essence and in branding, everything counts. Join me as we delve into one of the key principles of branding that I call “Everything Counts.”  We’ll also see some real-life examples of Everything Counts as we look at who’s winning and losing this week in MarCom.

Most people think truly great marketing comes like a thunderbolt of creativity from the heavens for only a few top brands out there, but did you know that most people (other than accountants and actuaries of course) have the innate ability to think creatively and produce some great marketing ideas? In this episode we’re doing to do some mythbusting about the subject of creativity as it relates to marketing and communications and show you why you’re probably more creative than you think. We’ll also dig into who’s winning and losing in the world of PR and MarCom. So join me on the creative journey, won’t you?

To play a gig, you need one really important thing (besides beer) — you need an audience — your audience with any luck.  Same is true in marketing. We’re going to spend some time on the other big circle in the communications model and show you the best ways to attract them and not send them packing before the finale! We’ll also talk about who is winning and losing this week in marketing. 

Sometimes communications and PR programs are supposed to change people’s minds — a tall order. To even attempt this stuff, you must first have and wear a black belt in bias.  You need to understand bias and how humans make decisions and rush to judgments if you’re going to have any hope of making a dent. Today’s show will dig deep into bias and show you how you can deal with it, overcome it and maybe even get an audience seeing things YOUR way. We’ll also tackle (football pun) who’s winning and losing in the wide world of marketing and communications. Don’t miss it!

Why do we do this crazy little thing called marketing? Behavior. Specifically sales behavior and it’s not a crime to admit it. But so few marketers study the deep psychology needed influence that crazy machination of electrical impulses known as the human brain. We’re going to dive down deep in the gray matter and figure out how to bend people’s minds to your company’s will. (evil laugh, twisting mustache while plotting to take over world). Just kidding…or am I?  Tune in and see for yourself.

Man, it’s everywhere… Just like the Zika virus and millennials looking down at their phones while playing Pokemon Go, it’s…BAD MARKETING.  This episode will focus on some of the bad so we can all learn what NOT to do to build long-term, great relationships with our target audiences. And we’ll also talk about who’s winning and losing out there this week in marketing communications.  Join us as we travel towards the dark side.

The marketing funnel has gotten quite a bit wider with the inclusion of things like blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, and a host of others. But how do you make sure you target audience doesn’t gag from the onslaught? This show will explore a lot of these tools and give you an actual strategy for making sure your marketing is more than a list of things to send out this week. We’ll also dig into who’s winning and losing this week in marketing and communications so be sure to tune in.

It’s time to dig into some business on business crime as we discuss how businesses market to other businesses or B2B Marketing. B2B is very misunderstood and done poorly by a lot of companies. We’re going to learn how to be better at B2B than you ever thought possible and we’re going to shatter some B2B myths that just might B holding U back.  Of course, we’ll also talk about who is winning and losing in the wide wonderful world and marketing and communications!

Ahhh…LinkedIn, the world’s largest database of working people. You’re probably on there in some capacity, but the “business time” social network has grown more complex and not everyone leverages their network, their content and their point of view for maximum effectiveness. So we’re going to spend the entire episode drilling down into LinkedIn and arm you with everything you need to use it respectfully and better than you are right now.  We’ll also dig into who’s winning and losing this week in marketing and by the time it’s over, you’ll feel more connected than ever.

Communications can be very exciting. So many tools to play with and use from press releases to social media to text messaging. But what sometimes gets lost (and shouldn’t) is that all of these tools exist for one purpose: to get a message to a target or targets.  Simple to say, but in this wild world, extremely difficult to do. Today’s show we’ll dig into the act of message delivery and talk about the latest tips and trends that can help your band or brand hit the target without missing the point. We’ll also discuss who’s winning and losing out there. See you on the range!

Las Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to participate in shows and leave opportunity and money right on the table like a Kit Kat for the snatching.  In this week’s episode, we’ll dive deep into trade shows and special events and give you some tips for how to make the most of them. We’ll also talk about who’s winning and losing in the wild world of marketing communications so get your boarding pass (and we board by rows) and your player’s club card ready!

06/17/16 "Getting Paid" with Paid Media