Summary: They don’t believe you. They don’t trust you. Now what? Well, the <br>latest shiny new toy in the marketing box is known as “influencer <br>marketing" and while it appears similar to PR and in some cases PR firms<br> execute these plans, it’s quite different in many ways. Join me as we <br>dig deep into the subject of influence and influencers, giving you all <br>the pros and cons to help you decide if this is a tactic for you. Of <br>course we’ll also talk about who’s winning and losing this week in <br>marketing communications.
