May The Best Brand Win

In the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel.  But what is that really?  And is that really the metaphor you want to use to talk about building relationships with customers?  Really?  Well, join me for this next episode of the Peabody-winning podcast May the Best Brand Win on Entertalk Media and we’re gonna talk funnels and fallacies and fun!  We’ll also hit who’s winning and losing this week on another action-packed edition of the show! 

Episode 105: What’s Really Working in Marketing Today?Hear more shows like this at https://entertalkradio.com/maythebestbrandwinWhen you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best?  So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications.  So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!  

Digital marketing relies on data — and another word for that is YOUR data.  But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down?  We’re going to talk with a very good digital marketer, Craig Maloney from EO Digital to get to the bottom of digital marketing’s past, present and most important…future.  We’ll also tag team the winning and losing segment as we all strive to learn a little something for which we can be thankful on the next CMA-Award winning episode of May the Best Brand Win on Entertalk Media.  

Episode 103: Designing With Your FeelingsHear more shows like this at https://entertalkradio.com/maythebestbrandwinMy guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project management. Her Expertise includes psychology, human behavior, and strategic development while advancing business innovation. Possesses successful track record of advising clients on emotional intelligence centered design through behavior analysis in order to increase engagement and revenue.

Episode 102: AES HolesHear more shows like this at https://entertalkradio.com/maythebestbrandwinTrade shows like AES give exhibitors and attendees the chance to meet, talk and do business.  I’ll run down who got it right and who didn’t at this year’s AES show from New York - who had noticeable holes in their marketing strategy and who didn’t — and of course, we’ll also hit who’s winning and losing this week in the wild world of marketing & communications.  So join me, won’t you?  I’ll give you a piece of candy just for stopping by!  

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinLet’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.

Episode 100: The Modern Marketing StackHear more shows like this at https://entertalkradio.com/maythebestbrandwinToday, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit.  To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy.  In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it.  We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.  

Episode 99: Celebrities and BrandingHear more shows like this at https://entertalkradio.com/maythebestbrandwinSince that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who’s winning and losing and he’ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.  

Episode. 98: Flawed Marketing Hear more shows like this at https://entertalkradio.com/maythebestbrandwin We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.  

“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much?  Would Apple be as powerful if it were named Orange back in that garage?  And is there any science to naming things?  We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.  We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!  

There are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.

Have you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why.  And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the message until they finally submit.  All of this comes from a HUGE lack of strategy.  And spoiler alert — you cannot do this work or run any business successfully (for long) without a solid strategy.  So we’re going to dive deep into it, look at how it’s formed how’s it’s different than tactics and show some examples of strategies that won and lost in the marketplace.  We’ll also see who’s winning and losing this week on another above average episode of May the Best Brand Win on Entertalk Media.

In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way, but fear not, I will help you reconnect with it and get your comms back to that amazing sender-receiver-message simplicity. And of course, we’ll dig right into who is winning and losing this week in marketing & communications on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Radio.  

Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it.  And consumers think marketing is uber creepy and want to use fake names, numbers and everything else just to keep them away. Because you see, in the real world, marketing has behaved rather irresponsibly with this data and NOW big brother has come a’ knocking. Yes, that’s the sound of the gov’t showing up at the party. With the General Data Privacy Regulations in full effect in the UK/EU and California recently dropping its own data privacy regs, the next battle between privacy and marketing is shaping up to be a doozy!  And we have renowned privacy legal expert Will Marshall from the UBM Law Group in San Diego with us for the whole hour to discuss the pertinent and powerful issues that will guide who sees what, when and why in the coming years. So join us this Friday at 2 p.m. Pacific for another thrilling and potentially award-winning episode of May the Best Brand Win on Entertalk Media! 

What do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger.  This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media channels have changed the game quite a bit.  And while we’ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating their reach numbers with fake accounts, paid followers, etc. So what do you do when you can’t even trust an influencer? Trust in this Oscar-nominated episode of May the Best Brand Win on Entertalk Media because I’ll give you the actual truth. And we’ll also talk about which organizations won and lost this week in marketing & communications so join me, won’t you?