May The Best Brand Win

There was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong.  We don’t always share that common viewpoint and that’s cool, but there are a few things in marketing that really NEED to make sense and do not for many companies.  So we’re going to explore some of those things and talked about who stepped in it this week in marketing & communications too!  Join me for what promises to be another riveting episode of the Emmy-Award winning May the Best Brand Win program on Entertalk Media.

Episode 90: Shaping Public OpinionHear more shows like this at https://entertalkradio.com/maythebestbrandwin….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see.  If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why, and believe me there’s quite a bit of science (and some art) to it.  Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion.  We’ll also see who’s winning and losing out there in marketing and comms and I’ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!) 

It’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive entertainment battling for the spotlight and top honors among gamers. Tune in as I recap the show from a branding point of view and interview some cool companies in e-sports, audio and immersive reality.  Then come back to reality as we talk about who’s winning and losing outside of the trade show floor. It’s sure to be another boss-level episode of the Academy-Award-Winning show, May the Best Brand Win on Entertalk Media.  

May The Best Brand Win - Episode 88: The Other Side of the SwordHear more shows like this one at https://entertalkradio.com/maythebestbrandwinOne goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc.  And marketers are pretty good at cutting.  But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands.  So when is the decision to stay quiet better than saying something?  We’re going to talk about this and the many fascinating overlooked aspects of communications — when the whole thing goes south on you.  All this plus a look at who’s winning and losing on the next Razzy-nominated award-winning episode of May the Best Brand Win on Entertalk Media. 

Episode 87: GDPR - The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwinOn May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC). 

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinYou see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning and losing this week in marketing. So join me for another fragrant and award-winning episode of May the Best Brand Win on Entertalk Media.  

The problems are out there just waiting to be solved and who ya gonna call?  That’s right, get ready to be vastly disrupted by some startups and their own ideas about marketing & communications.  I recently traveled to Irvine, Calif to attend the annual Eurekafest event and talked with a handful of startups about their challenges and triumphs in marketing. Join me and be inspired to dump your day job and start solving stuff out there on the next touching episode of May the Best Brand Win on Entertalk Media: home of May the Best Brand Win. 

Wow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing & communications can DO about it for such contenders as Allegiant Airlines, Starbucks and even Facebook.  And we’ll also hit who’s winning and losing this week so join me for this very special heartwarming edition of May the Best Brand Win only on Entertalk Media.  

Let’s face it, people - there’s a whole lotta stupid in this world.  Much more than can be addressed on this or any hour-long show.  But we will try nonetheless to address the topic of “why in God’s name did you SAY that?” and we’ll provide some educational tips on how your company or brand can stay firmly planted on the “not stupid” side of communications on a regular basis. It’s actually much easier than you might think. Of course, as is our custom, we will hit who’s winning and losing this week on a another sure-fire hit episode of the Grammy-winning podcast May the Best Brand Win only on Entertalk Media.

Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll talk about the spotlight, what to do to prepare, and how to shine in those moments. We’ll also shine some truth on who’s winning and losing in marketing & communications this week.  Let’s get ready for your close-up!  

Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs?  We’ll dig into those big questions and more—and we’ll also talk about who’s winning and losing this week in marketing. So join me for another ESPY-winning episode of May the Best Brand Win on Entertalk Media.  

Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better.  According to news sources, he spent a lot of time blaming the company’s financial troubles on “problems with the guitar retail industry” and “purists”. :) Normally, this would be just a quick “losing” bit on the show, but I feel this idea of “blaming the customer” happens more often than you think and deserves a whole show about it. We’ll look at who else is doing it, why it’s so dumb and of course what you should be doing instead. And fret not, (get it) gentle listeners cause we’ll also hit who (other than Gibson) might be winning and losing this week in marketing and communications.  Join me, won’t you?  

“What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization?  What are the key metrics today that need to be watched?  And which ones don’t matter at all?  I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media.  We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement tips and tricks that will elevate your company’s marketing to the next level!  

Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this show will be all about showing some much-needed love to our fourth estate, the press and of course we’ll talk about who is winning and who is losing this week in the fantabulous world of marketing & communications. Join us for a virtual group hug on the next award-winning episode of May the Best Brand Win on Entertalk Radio and also LIVE videocast on Periscope @RobertsonComm!