Summary: Branding is harder than ever here in 2016 and the road to great relationships is<br> filled with peril. Well-meaning companies either don’t connect deeply <br>enough or they make big public mistakes or they get hit with something <br>right out of left field. Branding is far more than graphic design and <br>pretty colors, people — it’s your core emotion, your promises, your <br>service, your very essence and in branding, everything counts. Join me <br>as we delve into one of the key principles of branding that I call <br>“Everything Counts.” We’ll also see some real-life examples of <br>Everything Counts as we look at who’s winning and losing this week in <br>MarCom.
