May The Best Brand Win

If you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it.  What do you do when you offend?  Well, it depends on a number of different factors.  In other words, just like your relationship status on Facebook, “it’s complicated.” This week, we’ll dive right into offensive communications and teach you what to do when it happens to you. Of course, we’ll also look at who’s winning and losing out there in the wonderful world of marketing and communications!

Keeping your brand in front of the right audiences is more challenging than ever in the digital world.  This week’s episode digs into the latest in search engine optimization, online reviews, social sharing and mobile.  We’ll also talk about which brands are winning and losing out there this week.  And I promise, I’ll only do my Keanu Reeves impression once or twice…

Today’s show we’re talking about myths in marketing. There are some things people believe about marketing that were once true, but aren’t anymore and some things that were never true that people believe anyway. It’s hard to be a hit in marketing when you’re surrounded by so many myths, so we’re going to debunk them all right here today. And we’ll also talk about who’s winning and losing out there this week.

In a world where people are literally sitting around waiting to be offended, brands enter crisis mode more than ever and it’s going to happen to you whether it’s a product recall, a data hack or just someone in the company doing something bad. This week’s episode lucky number 13 will delve into what makes a crisis, how to prepare and what to do when your brand’s crisis comes knocking. 

Today’s show we’re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies, new bands, new records — New is the new “new-ness.”  But how does one properly “launch” these things and make sure the launch goes smoothly and doesn’t end up as a cautionary tale.  We’ll talk about all there is to know about launching various things and give you some great takeaway tips for your next launch.

If a little bit of marketing is good, then a whole lot of it must be better, right?  Dead wrong.  This week’s show will focus on lead generation the right way without an all-out assault on your targets that will burn your brand to the ground. And we’ll talk about who’s winning and losing out there in the world of brands, marketing and PR.  

All too often, brands are ready to talk first and ask questions later.  This episode will explore powerful element of research and how it can transform your marketing. We’ll also take a look at who’s winning and losing out there this week in the world of marketing communications.

There are a lot of tools to choose from and choose you must. But what you choose and how you use it can often determine a great mix or a gigantic mess.  We’ll cover — what is a marketing mix? why does it matter? how to pick the right tools? and of course who’s winning and losing out there this week in marketing.

Planning, Strategy and Execution.  We’ll hit — how marketing and war are eerily similar, the importance of planning your attack or defense, how to execute well so you don’t get “executed" by your boss or the client.

Live stream video — all the new services including Facebook Live and some good ways to use themVirtual reality and how brands will try to use itWhich tactics have the highest deliverable rates today?  You can’t do everything so you have to choose wisely.Quick updates  — this week in marketing stupidity on display :)

04/01/16 Episode 6: Marketing’s April Fools and Regular Fools

E-mail marketing, Promoted Posts, Banner Ads, Re-Targeting and Many Other Things that Should Never Have Been Invented

03/18/16 Episode 4: R is for Relationships

03/11/16 Episode 3: Building Trust

03/04/16 Second One - Host Scott Robertson talks music business branding