Fortune Copilot show

Fortune Copilot

Summary: Fortune Copilot (www.fortunecopilot.com) is the world’s premier place to learn about Behavioural Science and Behavioural Economics so you can implement it in your business. "We help you work smarter not harder." Our Behavioural Science contributors include leading entrepreneurs, renowned authors and world authorities. Fortune Copilot is packed full of easy to use tips, tricks and tools to help businesses of all sizes get started with Behavioural Science.

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Podcasts:

 #14 Why Lab’ Coats Make You Smarter, Dr David Halpern UK's Nudge Unit, Being Super Persuasive | File Type: audio/mpeg | Duration: 00:11:53

The Secret To Becoming More Intelligent At Work      Strangely, wearing a lab’ coat at work has been shown to make you more intellectual, but that doesn’t suit every environment. Alan Coote and Josh Alex reveal how what you wear has an effect on your career. Special Guest – The Tricks Behind The Apprenticeship Scheme The Government backed ‘Nudge Unit’ has been working on improving the Apprenticeship Scheme. Alan Coote discovers from Dr David Halpern, the head of the unit, how understanding human behaviour is leading to better qualified apprentices and improved funding. Are You More Persuasive Than You Think?    If you struggle asking for help or you’re the boss that no one listens to, fear not. Alan Coote and Josh Alex uncover why you are more persuasive than you think, and how to put this in to action.

 #43 Why No One Calls The Police, Quick Quiz Words Starting With 'K', Extended Warranties Worth It? | File Type: audio/mpeg | Duration: 00:10:24

Why No One Called The Police When The Bank Alarm Went Off If you heard a bank's alarm go off what would you do? Would you run to the bank staffs' assistance, call the police or do nothing? Alan Coote and Josh Alex reveal the secret psychology behind what the majority of us would do and the implications it has for business. Quick Quiz: How Frequent Are Words Starting With 'K' We all like to think we're immune to outside influences. But this could not be further from the truth. Alan Coote and Josh Alex discover how your answer to the question, 'How Frequent Are Word Starting With the letter 'K', might actually hold the secret to how you make decisions. Are Extended Warranties Worth It? We've all been asked if we'd like to take out an extra warranty for a new phone, TV or white goods. But according to some scientists, Extended Warranties shouldn't logically exist and may not be worth it. Alan Coote and Josh Alex discover a much more cost-effective alternative to those expensive extended warranties.

 #13 Why Get More Active At Work, Companies Must Scrap Processes, When Are Unanimous Decisions Wrong | File Type: audio/mpeg | Duration: 00:10:33

Is It Time To Get More Active At Work?      Sitting helps us relax and calms stress. But Alan Coote and Josh Alex reveal, that far from being a benefit, sitting for long periods at work can be harmful. Special Guest - Companies Should Scrap Their Processes    Businesses are being encouraging to rip up their company manuals and start listening and communicating instead. Alan Coote discovers from business guru Nick Hixson why bosses should start by shredding the sales manual. When Are Unanimous Decisions Wrong?    In a police line-up, if everyone picked the same person then you'd expect that guy to definitely be the culprit, right? - Wrong. Alan Coote and Josh Alex reveal why, making decisions in life and business when everyone agrees can lead to disaster.

 #12 99.9% of Ad Slogans Are Wrong, Predicting Election Results, Why Airlines Overbook Flights | File Type: audio/mpeg | Duration: 00:11:23

Why 99.9% of Advertising Slogan Are Wrong?     Potentially billions of pounds are being wasted on advertising because businesses are missing the point with their slogan or catchphrase. Alan Coote and Josh Alex uncover what new research means for advertisers. Special Guest - How The Next Election Result Can Be Predicted?   We often say one thing and do another, especially when it comes to voting. Alan Coote chats to Dr David Halpern from the government's Behavioural Insights Team about new ways to predict voting outcomes. Why Do Airlines Always Overbook Flights?  Your next flight will be overbooked, they always are. But why do airlines do it and how do you make sure

 #11 Why We "Spend 'Til It Hurts”, Why Businesses Must Pay More Tax, Pricing Using The Power of 9 | File Type: audio/mpeg | Duration: 00:10:43

Why Humans Are Conditioned To "Spend 'Til It Hurts"     Businesses can use this little know phenomenon to their advantage. Alan Coote and Josh Alex discover how. Special Guest - Businesses Must Aim To Pay More Tax    Alan Coote talks to business guru Nick Hixson who says instead of reducing tax, companies must aim to pay more - but why?  For The Same Product, Which is Best Value £9.99 or £9.45?  The answer is £9.45 of course, or is it? Alan Coote and Josh Alex reveal the secret power of the number 9.

 #10 The 1 Pence Price Drop Trick, PayPal Lends to SMEs, Making Your Product Highly Desirable | File Type: audio/mpeg | Duration: 00:10:57

The 1 Pence Price Drop Trick      You may think a penny price difference makes no difference, but you'd be wrong. Alan Coote and Josh Alex reveal the 1 pence price drop trick. Special Guest - Norah Coelho UK Director at PayPal    PayPal are offering cash loans to online start-ups. Alan Coote talks to Norah Coelho the Director of PayPal Working Capital and discovers unlike a Bank you don't even need Business Plan. How To Make Your Product Appear Prestige?  People expect to pay more for a prestige product. Alan Coote and Josh Alex reveal how to make the ordinary extraordinary and highly desirable, with a high-ticket price to boot.

 Special Episode: Dan Ariely - How Behavioural Economics Will Shape Your Business | File Type: audio/mpeg | Duration: 00:09:34

Alan Coote form Fortune Copilot talks to best selling author Professor Dan Ariely - How Behavioural Economics Will Shape Your Businesses

 #9 Revealed The Most Powerful Word in English, What is The Fear of Loss, How To Cut Through Red Tape | File Type: audio/mpeg | Duration: 00:10:33

What is The Most Powerful Word in English?      You may think that 'Please' is the most powerful word in the English language, but you'd be wrong.  Alan Coote and Josh Alex reveal what the word is and how useful it is can be.   Special Guest - Free Your Life From Red Tape     International speaker, author and small business guru Nick Hixson says nearly all businesses have too much red tape. Alan Coote talks to Nick and discovers simple childhood rules are all that's needed. Why is Winning Great, But The Fear of Loss Worse?  You may think that winning in life and business is our aim, but humans are more conditioned to avoid loss because this is a much strong emotion. Businesses can use this to their advantage. Alan Coote and Josh Alex discover how.

 #8 Why Add Friction To Sales, Special Guest - Airline Boss, Driverless Cars - UK World Leaders | File Type: audio/mpeg | Duration: 00:10:34

Why Do Companies Make Customer's Life Difficult?      Is there a right time to make a customer's life a little more difficult? Alan Coote and Josh Alex reveal sometimes it's justified.   Special Guest - Airline Boss & Entrepreneur Jack Romero    Jack Romero came to the UK with just £90 in his pocket and not speaking hardly any English. Yet ended up creating an airline which he eventually sold for several £million. Alan Coote talks to Jack to find out what he did next and the lessons for budding entrepreneurs. Can The UK Become World Leaders in Driverless Cars?  In last week’s Queen's Speech the government set out plans to make the UK world leaders in driverless cars. But Alan Coote and Josh Alex discover there could be a flaw in the plan.

 #38 An Alternative To Speed Traps, Free Social Media Ends? Banning The Car Without Banning the Car | File Type: audio/mpeg | Duration: 00:10:28

Norfolk Have Invented An Alternative To Speed Traps Admit it we have all driven too fast at some point. Researchers in Norfolk have come up with an alternative to the speed trap. So far this has resulted in a third fewer accidents. Alan Coote and Josh Alex uncover their innovative solution and ask whether all counties will soon follow. Special Guest: Is This The End of Free Social Media? Businesses have come to rely on social media for their marketing, but are we about to see the end of this mostly free service? Special guest Darren Hignett says changes to Facebook, Twitter and LinkedIn mean businesses will need to rethink how they use social media. How To Ban The Car Without Banning the Car Imagine if next week you weren’t allowed to drive your car into your nearest town or city centre. People in Oslo revolted when the city did just that. City officials weren’t deterred however. Alan Coote and Josh Alex reveal Oslo’s novel approach to sticking to their ‘ban the car’ policy.

 #7 How Do You Create A Trend? How To Crowd Fund, Is Tech' Becoming Too Human? | File Type: audio/mpeg | Duration: 00:10:45

How Do You Create A Trend?      What makes Rubik’s cubes, YoYos and now fidget spinners hugely popular? Alan Coote and Josh Alex uncover the secrets.   Special Guest - How To Crowd Fund    A Business expert says crowd funding is worth so much more than the money. Alan Coote talks to Nick Hixson to reveal more. Is Tech' Becoming Too Human? Alan Coote and Josh Alex uncover a recent study which reveals we don't like technology which can imitate a human. Could this be the end of Siri, Alexa and Google Now.

 #21 How Data Is Changing Lives, Avoiding Cultural Faux Pas, Understand Your Boss By Swapping Chairs | File Type: audio/mpeg | Duration: 00:11:30

How The World’s Data Will Change Our Lives Ninety percent of all the World’s data has been created in the past 2 years, yet only 0.5% of this data is analysed. Alan Coote and Josh Alex reveal why this is about to change and how it will have wide-ranging effects on our lives. Special Guest: How To Avoid Cultural Faux Pas New research has revealed that 75% of British business people are concerned about making etiquette mistakes when travelling abroad. Say the wrong thing and you can kiss goodbye to that big deal. Special guest, psychologist Honey Langcaster-James has the details. Want to Understand Your Boss, Then Swap Chairs. Raise your hand if you’ve ever thought, “What the hell is my boss doing, why did they make that decision? I could do a much better job.” Alan Coote and Josh Alex uncover why we think we can do a better job than our boss.

 #6 Learn A New Subject By Teaching, TV Shopping Channel Sales Technique, You Can Work a 4 Day Week | File Type: audio/mpeg | Duration: 00:09:42

Learn A New Subject By Teaching It      Learning something new can be tough. But not with this clever idea. Josh Alex says you can learn a new subject much quicker by teaching it. Mail Sack - Listeners' Questions - TV Shopping Channels  TV shopping channels are excellent at selling you things you never knew you needed.  Alan Coote reveals how they do it. The Four Day Week Is Possible Research has shown that if we give ourselves less time we can still get all our jobs done. Alan Coote and Josh Alex reveal the secret to a 4 day working week.

 #5 Tricks To Read The Customer's Mind, Where Best To Sit In A Meeting, Your Mail Sack | File Type: audio/mpeg | Duration: 00:09:20

Here's a Simple Trick To Read Your Customer's Mind. The MOST important information any business owner can get is what their customer is thinking. Josh Alex says it's not rocket science in fact it's quite simple.   Mail Sack - Listeners' Questions - Is Email About To Die? If you're like me you get too many irrelevant emails. One large IT company boss famously said he wanted to eradicate them. How close are we to the end of emails or are they here to stay? Alan Coote has the answer. Scientists Have Discovered Where Best To Sit In a Meeting . We all have to go to meetings at some point but where is the best place to sit if you want to make an impression? Scientists have discovered where you sit makes a huge difference. Alan Coote and Josh Alex reveal the secret.

 #4 Brexit Do EU Businesses Care? No Says Int’ Chamber Boss, The Paradox Of Choice, Going Viral | File Type: audio/mpeg | Duration: 00:10:03

Supermarkets Should Offer Fewer Choices. In theory supermarkets could save £millions by stocking fewer items and we would thank them. Alan Coote and Josh Alex uncover why. Special Guest - Most of Europe Couldn't Care Less About Brexit. Chris Southworth is Secretary General at the International Chamber of Commerce who represent UK businesses and is advising the government on Brexit; he's worried more must be done and soon. Alan Coote finds out more.      How to Go Viral Alan Coote and Josh Alex reveal the secret to going viral.

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