#10 The 1 Pence Price Drop Trick, PayPal Lends to SMEs, Making Your Product Highly Desirable

Summary: The 1 Pence Price Drop Trick      You may think a penny price difference makes no difference, but you'd be wrong. Alan Coote and Josh Alex reveal the 1 pence price drop trick. Special Guest - Norah Coelho UK Director at PayPal    PayPal are offering cash loans to online start-ups. Alan Coote talks to Norah Coelho the Director of PayPal Working Capital and discovers unlike a Bank you don't even need Business Plan. How To Make Your Product Appear Prestige?  People expect to pay more for a prestige product. Alan Coote and Josh Alex reveal how to make the ordinary extraordinary and highly desirable, with a high-ticket price to boot.