#12 99.9% of Ad Slogans Are Wrong, Predicting Election Results, Why Airlines Overbook Flights

Summary: Why 99.9% of Advertising Slogan Are Wrong?     Potentially billions of pounds are being wasted on advertising because businesses are missing the point with their slogan or catchphrase. Alan Coote and Josh Alex uncover what new research means for advertisers. Special Guest - How The Next Election Result Can Be Predicted?   We often say one thing and do another, especially when it comes to voting. Alan Coote chats to Dr David Halpern from the government's Behavioural Insights Team about new ways to predict voting outcomes. Why Do Airlines Always Overbook Flights?  Your next flight will be overbooked, they always are. But why do airlines do it and how do you make sure