#11 Why We "Spend 'Til It Hurts”, Why Businesses Must Pay More Tax, Pricing Using The Power of 9

Summary: Why Humans Are Conditioned To "Spend 'Til It Hurts"     Businesses can use this little know phenomenon to their advantage. Alan Coote and Josh Alex discover how. Special Guest - Businesses Must Aim To Pay More Tax    Alan Coote talks to business guru Nick Hixson who says instead of reducing tax, companies must aim to pay more - but why?  For The Same Product, Which is Best Value £9.99 or £9.45?  The answer is £9.45 of course, or is it? Alan Coote and Josh Alex reveal the secret power of the number 9.