Coach Tom Ferry

REal Success is about real agents sharing real strategies and the real successes that they are having. This month we have Colorado Springs, CO agent, Treasure Davis, sharing how she sold 92 homes in 3 months with relationship building! Go to (6:05) to discover what it takes to have a breakthrough in your business Go to (10:40) on creating lasting relationships with new leads Go to (15:09) on how you should be using social media to nurture leads and take more listings Go to (21:34) for the do’s and don’ts of building a winning team ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

REal Success is about real agents sharing real strategies and the real successes that they are having. This month, “No BS” Coach, Yvonne Arnold shares her strategy on how to cut the fat and thrive in any real estate market. - Go to (10:54) for reasons why real estate is like “working for tips” - Go to (18:50) to hear what you should do now to prepare for the shifting real estate markets - Go to (34:00) to learn why mentorship is important for all real estate professionals ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

REal Success is about real agents sharing real strategies and the real successes that they are having. This month, learn how team leaders Andrew Undem and Joe Sachetti created a winning business model that added 100 more transactions to their yearly production numbers! - Go to (9:18) to hear about two different styles of leadership and work ethic that produces amazing results - Go to (16:46) on the difference between being a part of a group and being a part of a team - Go to (30:45) to learn how to maintain a powerful mindset in an industry that tries to pull you down ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

REal Success is about real agents sharing real strategies and the real successes that they are having. This month, Los Angeles, CA agent Natalie Neith shares with you her lead generation secrets and how she booked 148 appointments in only 3 months! - Go to (16:28) to tips to set yourself up for success while prospecting and generating leads - Go to (19:52) to hear how you can leverage your WHY to achieve goals - Go to (22:42) for secrets on how to get more repeat business ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

2016 Marketing Domination! In this episode of the #TomFerryShow I am giving away my marketing teams strategy to success. We want to show you how to make sure your message is reaching as many people as possible and engaging your community in a meaningful way. Don't be a secret agent! Let's take your social proof piece or a listing and set up a strategy, tactics and what tools to use. Read Blog Here: http://bit.ly/1LeHDNf ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - http://facebook.com/CoachTomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/RealEstateTrainingTF Instagram - http://instagram.com/CoachTomFerry

When most agents struggle getting people to come to their open houses Kyle Whissel can’t get people to leave his open house. Kyle is the number one agent in San Diego according to the Wall Street Journal and one of the best agents in America according to both Zillow and Trulia. Selling 248 homes in 2014 and being on track to pass his goal for 2015 of selling 365 homes, he shares his secrets to having an outstanding open house. - Go to (13:24) to find out what pre-marketing Kyle does for his open houses - Go to (20:28) to learn how to throw a great open house as a new agent without little to no check equity - Go to (32:10) to see how to deal with push back with signing in ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Christophe began his real estate career at the age of 19 and started real estate coaching about 23 years ago. Christophe is known for his elegance I the way he uses social media. Watch this episode of REal Success to learn how to use social media as an opportunity to keep yourself in front of your audience, relate to your audience and reconnect with people in a unique and special way. Tweetable: http://ctt.ec/HeeWn ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

In this episode of REal Success, Coach Bill Pipes talks to coaching client Jessie Rodriguez, who stars in the HGTV show Vintage Flip, about how to go with the punches of real estate and still come out on top. There are many lessons to be learned in this episode that can be applied to your business plan, marketing plan, business goals and personal goals. ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

“The best way to predict the future is to create it.” Tweet it out: http://ctt.ec/m995b Now you know it's the beginning of the year, so right now it's about positioning yourself to really be the agent of choice. We want to attract as many new clients as possible while maintaining your existing base to make sure that they come to you for their real estate needs. So what do we want to do? Do you remember back in December, I said I want you to create your social proof piece? Now let's take this piece and put it on steroids! Let's do a quick review of the social proof piece: put all of last year's transactions into excel and submit that list into BatchGeo or Google Maps. What you get is an image with bubbles of all the transactions you did in 2014. (Hint! If 2014 was not a good year for you, have it be the last three years or just make your bubbles bigger) Now let's put it on steroids! 1.) Facebook. Get your social proof piece on your Facebook business page and run it as an ad to every single person in your zip code and farm. For a few dollars, you can expose your success and your services to tens of thousands of people in your marketplace. 2.) Instagram. Get it on Instagram. I've seen a few of our clients already doing this already and it looks fantastic! It's another social medium to reach future home buyers and sellers. 3.) Twittter. I recommend tweeting your social proof piece three times in one day (morning, noon and night), and possibly even tweeting it three times over a ten day window. Now you may ask, is that overkill? No. The reason why is because there is so much activity on twitter, your tweet would only be seen by a handful of people before it's buried under new tweets. You can reach different people at different times of the day. I'm also a firm believer that there is no such thing as over-tweeting. 4.) Email. Email your piece to your entire database. Have a great and clear call to action. Be very mindful of what the email stats are saying. Change whatever is not working and continue to do everything that is. 5.) Direct mail. Send your piece to everyone in your farm. Have your printer print your mailer on an odd shape paper so it stands out. 6.) Video texts/emails. I would strongly recommend you shoot a video that goes something like this: "Hey, it's Tom Ferry with Banana Real Estate. So excited that we were able to help "x" families in 2014 buy and sell real estate. Let's take a quick look at all the homes and all the people we worked with," and you flash pictures of all homes/clients you had in 2014. And remember, you always want a clear Call to Action or a way to capture their information for follow up. For web base efforts, you want a landing page to capture their information--if you don't have one, check out geographicfarm.com. So the goal of doing all of this is to have people that are most likely to do business with you to have you on their radar and come to you for all their real estate needs. And that's what I want for you. I want you to go out and help more clients. I want you to be that agent that serves customers at the highest possible level. Give me some feedback on the #TomFerryShow. Send me questions of what you want answered. Read more: http://bit.ly/1Rb0D5M ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings

"Creativity is simply the rearrangement of the old in a new way" Tweet it out: http://ctt.ec/99A83 My mentor Mike Vance was Walt Disney's right hand man in charge of ideas and people development of the Disney empire. So when Mike said to me "creativity is simply the rearrangement of the old in a new way," I knew it was sage advice. It got me thinking, how can apply Mike's advice to real estate and this is what I came up with: So if I asked you "What are the areas in your business that you want to have impact on? What are the areas of your business that you want to improve efficiency, increase results, make it better, have it be a better client experience?" I have a feelings you're going to say everything under the sun and then some. Here's how I see it, if people aren't blown away by you and your efforts, your opportunity in the bottom of the 9th with the bases load to win the game, I'd say that's an area you can improve upon. And if every week you said, "What's one change I can make? What's one little thing I can do to improve the experience of the customer, what is it?" Start by putting a list of things you want to work on together and every week pick one item to make better. Now remember, ideas are meaningless unless you convert it into a project, so get them up and visual to keep yourself accountable. A lot of our clients have huge boards up call DO-DOING-DONE boards, where there's a column for DO-what you want to work on, DOING-what you're working on and DONE-what you've completed. I suggest adding a fourth column called MAKE BETTER for all the improvements you want to make. Move one idea from the MAKE BETTER column to the DO column every week. You would want to make it 10x bigger and get it up on your wall to get it really visual. In closing, here's what I want you to do. I want you to have weekly creative time--a time for weekly innovation where you're looking at your business, the areas that you most want to impact and deciding how you can do it better. And then by writing down all the best ideas you're going to begin to implement another nugget that Mike Vance taught me, which is idea A and idea B can be combine to create a really sexy new project that can help serve more clients, help more customers, improve efficiency, create higher profits, create more sales! Read more: http://bit.ly/23Oo2yW ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings

"Plan for tomorrow - the time you allocate today to digital media, you'll see profits in 2017" tweet it out: http://ctt.ec/h1s3d While backstage at our private coaching client event in Palm Springs, we caught up with Gary Vaynerchuk. Gary is a social media expert, getting his start at his dad's liquor store and made it to one of the first e-commerce wine businesses by utilizing digital media. He then started his own digital social agency growing it from 30 to 500 people in just 3 years. In this episode, Tom interviews Gary to find out what his take is on the future of digital media for real estate marketing. Read more: http://bit.ly/1KvBKA7 ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings

Tweet it out: “Connecting with people through video is a major part of any business and marketing strategy” http://ctt.ec/1LCGA SR: I wrote this book called "Zillow Talk: The New Rules of Real Estate" with Zillow's chief economist, Dan Humphries. What it's all about is mining all this incredible data that we have at Zillow and making it accessible and actionable to consumers. One of the things that we do in the book is try to debunk a lot of myths. For example remodeling. A very common myth is that you should remodel your kitchen. The data actually says if you want to earn a return, when you sell your home you actually want to remodel a bathroom. In particular, remodel your bathroom at the very low end, because if you do a high-end remodel you just won't get money out the other end. We used a lot of data and a lot of analysis to prove that. It really debunks central myths of the real estate industry. Another good one is "always buy the worst house on the best street" or "the worst house in the best neighborhood." Everyone has heard that. It's actually terrible advice. We mined the data and looked at the bottom 10% of homes around the entire country. Then looked in each neighborhood, by value, and analyzed that appreciation rate versus the average. It turns out that the worst home in those neighborhoods performs significantly worse than the mid-level or high-end. It kind of makes intuitive sense if you think about it because there just aren't that many buyers for that type of home in that neighborhood. Sometimes it's the worst home for a reason. We try to challenge these central assumptions and replace fiction with fact. That's what the book is all about. Now I want to make an offer to everyone watching, if you buy a copy of Zillow Talk on http://amazon.com, send me a copy of the receipt to tferry@tomferry.com and I'll send you a PDF copy of our CEO manual. It sells for $300 and is all about utilizing proven systems to organize your business and take it to the next level. We're out. Thanks so much for watching. Remember, always, strategy matters now more than ever and your passion rules! Read more: http://bit.ly/23Oobm3 ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings

Tweet it out: "Reach out & connect w/ ppl in the most engaging & relevant way across all mediums" http://ctt.ec/80lor Are you casting a large enough net? Specifically with your database to get more referrals from the people that you already know. If you want more referrals in 2015, it all comes down to the data. Here's what I know, the average consumer moves every seven to ten years. So, if you have 100 people inside my database, you should be getting seven to ten listings every year. If you're not getting 7-10% of the total number of people inside your database to interact, engage, or list their home with you, there's a pretty good chance that you're not casting a large enough net and you're not touching them in a relevant way. So, let's take a look at some of the different mediums and channels of distribution that you could use today to cast a larger net and touch more people. Read more: http://bit.ly/1T3wHcN ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings

Tweet it out: "Does your psychology impact your income? Don’t have #SalesBO" http://ctt.ec/7A8XQ What Is Your Psychology? Your psychology is what you think about; it's what you say to yourself; it's the way you move your body; it's what you put your focus on. That's what represents your psychology. And what we know is that your psychology massively impacts your income, your ability to be in action, talk to the number of people you need to talk to, and ultimately get the results you desire. It wasn't until I got introduced to one of my mentors, Bill Mitchell, who said, "Your attitude, Tom, is nothing more than the effect of these causes, the way you move your body, your self-talk, the things you say to yourself, about yourself and other people, and ultimately what you put your focus on," and the moment he shared it, I got it. I said, "So I really can determine my attitude, my personal psychology, based upon the way I move my body, so we know if we move our body in a powerful way we're more likely to take powerful action. But if my shoulders are slumped over and I'm kind of feeling like this and I'm kind of , everything about my physiology and my face is frowning. We know it kills your energy and it kills your performance. Read more: http://bit.ly/1NUJbvB ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Episode 7 of the #TomFerryShow is all about marketing! Watch this video and make sure you leave with these top takeaways: Go to (2:20) to understand consumers’ behavior in today’s market and get them to work with you Go to (10:06) to learn how top producers are testing their marketing efforts to convert more leads into clients Go to (15:07) to review the 3 must ask questions to elevate your marketing and set yourself up for success "There’s no such thing as failure, only a result. Always be testing!" Tweet it out: http://ctt.ec/40R8j Read more: http://bit.ly/1odvG5r ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry