That Business Show 2.0 VideoCast

Sales is critical to all businesses and who you hire to put in that role can make or break your business. Producers and managers love to generate revenues but often find they fall short of their goals. That’s where our guest on this program, Glenn Mattson, excels. He quickly gets to the underlying cause of any symptomatic productivity issue, suggests an effective corrective action and provides accountability to make it happen. Glenn’s speciality is working with top producers in the financial services industry. He’s spoken at the prestigious MDRT and Court of The Table. He works with elite managers of financial services companies who are counting on him to help them grow their producers’ revenues and agency profits to the ‘next level’. Today he runs one of the leading franchises for Sandler Training with his office ranking in the top 1% of trainers worldwide. In this episode you will learn: *Why is hiring great salespeople so hard for most managers? *Why do so many otherwise talented people ‘fail’ at sales? *When a buyer and seller meet, who’s got the upper hand? Why? *What can a salesperson do in 60 seconds to get a commitment? *What are the top 3 challenges sales managers face in the US? *What are the top sales managers doing to address them? Find more online and take advantages of some of their free resources atwww.mattson.sandler.com

Inspired by Neil deGrasse Tyson, Jamie puts his own spin on the question of "What is Intelligence"? With only a 2% difference in DNA from our closest relative on Planet Earth, the chimpanzee, we see that 2% makes a world of difference. But where does that put us in comparison to other interstellar beings?

For many business owners, the use of a merchant account is critical to their operations. But how many actually take the time to research the options available and know which questions to ask? In this episode, we speak with Dr. Glenn Livingston and David Oliver with Merchant Account Wizard (MAW). Dr. Glenn Livingston is a psychologist whose previous companies have sold more than $30,000,000+ in consulting to Fortune 500 firms such as Novartis, American Express, AT&T, Whirlpool, Panasonic, Lipton, Kraft, Bausch and Lomb, and Nabisco. For the past ten years, Dr. Livingston has focused on helping small businesses and entrepreneurs with sustainable growth and marketing strategies. Alongside David Oliver, the two have built a brand that aims to grow with your business. You may associate a merchant account company as growing with your business and in this discussion you found out what they mean by that. David shares with the audience an experience he had with a prior business he owned where the merchant account nearly put him out of business because of his growth! Tune in for this informative episode and learn the questions to ask when setting up a merchant account and what fees you should expect. You could be throwing away money unnecessarily with the wrong merchant account!

In this episode, Jamie talks about how business today relies on who you know, not what you know. Inspired by the book Collaboration Economy by Topher Morrison, Jamie re-hashes many of the points inside the book. We learn about how business has evolved since the agricultural age when the primary question was "where" do you do business and its evolution through the questions, "how", "what", "who" and foreshadowing the "why". We also discuss the five areas that successful business owners all share in common.

Whitney Nicely is an entrepreneur who went from selling dump trucks to becoming the queen of real estate investing in east Tennessee. Whitney started to chase her passions and fine tune her skills in the real estate market after college. She flipped her first house in 2009. Last year, she flipped six houses while planning her October wedding. Whitney's real estate portfolio has grown from zero, ziltch, nada to 17 residential houses, 19 apartment units and 7 chunks of vacant land across east Tennessee. Whitney is married and is the step mom to two kids ages 10 and 12. She is passionate about teaching married couples how to build a side business together that helps them plan for retirement and doesn’t break them up in the process.

In this episode, learn about what condo ownership entails and how it differs from home ownership. Also learn the questions you should be asking when purchasing a condo, and how condo liens hinder many bank owned property sales and the questions you need to be asking when buying a bank owned property inside a condominium.

Raising capital for a startup or expansion of an existing business is a necessary step for many business owners. Proper preparation is critical to a successful pitch and in this episode we hear from Sheryl Hunter who is an investor with Florida Funders, a platform whereby business owners can pitch their product to a community of investors. Investors benefit too because a committee vets the pitches and releases screened pitches to the public for investment consideration. In this episode, learn about the resource Florida Funders, how to prepare for a pitch and mistakes that business owners make when pitching their product. Sheryl has sat through many pitches and offers good insight into this. In addition, Sheryl Hunter is The Entrepreneur's Attorney. For 19 years, Sheryl has worked with hundreds of small businesses, from start-up to grown-up. Her firm, Hunter Business Law, is a boutique firm of 5 attorneys located in Tampa. Sheryl founded her firm in 2000 because of her passion for entrepreneurship. She loves to help people pursue their dreams and bring their ideas to the marketplace. Her personal experiences starting and growing businesses enables her to understand the challenges facing her clients and the broader impact of legal decisions and documents.

Kevin Overstreet is the President of Become a Better Agent (BABA), a resource for Real Estate professionals to learn and network with others based in Tampa, Florida. Starting with a small center of influence, today after 20 events, the events regularly draw over 200 attendees and continue to grow. As the founder of Insured Title Agency, Kevin learned the difficulty in competing for Title Insurance business because of the heavy regulations on the industry which does not allow companies to compete based on price, only on customer service. To help differentiate and expose his business to more Realtors, he launched the BABA series around collaboration and education which helped drive business to his office indirectly. This innovative approach has made him a leader in Realtor education and networking in Tampa Bay and helps continue to grow his core business, Title Insurance.

Everyone has a story and those who know how to tell it well share a distinct advantage in business over others. In this episode, learn how our guest, Kate Paine, uses this technique to develop the brands of her clients and how you too can benefit from sharing your story! Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace, and a respected asset to their company and clients. She uses her journalism and marketing background to tease out her clients’ compelling story and position them as an expert or industry thought leader both online and off. Discovering an individual's story makes her expertise uncommon in the world of online personal promotion. She is an expert on using LinkedIn as a powerful personal branding platform, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training. She is also a volunteer faculty member – teaching how to leverage LinkedIn for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.

Chris Kullstroem is the author of Drawn to the Dark, Explorations in Scare Tourism. Through couch surfing, Chris traveled the world visiting different cultural festivals centered on monsters and ghouls. From Dia de los Muertos in Mexico to the castles of Transylvania, Chris experienced first hand the global perception of the Dark Side!Pick up a copy of the book here - https://www.amazon.com/Drawn-Dark-Explorations-Tourism-Around/dp/145562294X/ref=sr_1_1?ie=UTF8&qid=1479723125&sr=8-1&keywords=chris+kullstroem+drawn+to+the+dark In this episode, you will learn about some of the many cultural festivals she visited across the Planet and how she funded the trip on a minimal budget through couch surfing to author this book, her 4th!Chris Kullstroem is a life-long Halloween, horror, and dark tourism fanatic. Always on the lookout for books on monstrous activities and travels that risk one’s mortal soul, she now enjoys researching and writing her own. She has researched haunted attractions, themed festivals, ghost tours, and other forms of scare-tourism throughout the United States, Canada, Europe, Asia, Australia and New Zealand. Her seminars focus on how such entertaining scare tourism blends history, theater and community, and what they reveal about the human experience.

In this show we speak with Lindsey Carnett, CEO and President of Marketing Maven, about the rise of influencer marketing. With the increase of technology and social media portals, more and more people are given opportunities to build communities where they are the center of influence. Whether it's through a Facebook group, a blog, or a massive following on Instagram or Twitter, business owners today need to understand and work to build a center of influence for their brand.Lindsey was named a Folio Magazine 2015 Top Woman in Media and featured in the Forbes Most Powerful Women Business Leaders issue and Lindsey has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO and grow a positive online reputation. Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Lindsey has gained the reputation as an expert in the field of marketing and public relations.

In this show, we speak with Atlanta based Real Estate investor and radio show host, Abhi Golhar. Hear how he learned the language of Real Estate in College and today has operations in 4 major cities. You will learn about how to invest in Real Estate, about partnerships in Real Estate, real estate investment sources and more in this informative and entertaining packed show! Abhi shares his story of being an engineering student who never attended classes and fell in love with Real Estate in College. After struggling through some deals, he learned how to invest effectively and today helps others through his radio show and website located at www.realestatedealtalk.com

This is part 8 in a series of 8 audios/videos on how to start a podcast.  Some portions use on screen video demonstrations and you can find the video collection at www.thatbusinessnetwork.com/how-to-start-a-podcast

This is part 7 in a series of 8 audios/videos on how to start a podcast.  Some portions use on screen video demonstrations and you can find the video collection at www.thatbusinessnetwork.com/how-to-start-a-podcast

This is part 6 in a series of 8 audios/videos on how to start a podcast.  Some portions use on screen video demonstrations and you can find the video collection at www.thatbusinessnetwork.com/how-to-start-a-podcast