That Business Show 2.0 VideoCast

Are you looking to buy or sell in the Tampa Bay region?  Remember that Jamie Meloni is not just the host of #ThatBusinessShow, but also is a Nationally ranked Real Estate Agent in Tampa Bay.  Contact him today at 813-760-8516 or take advantage of our free home valuation tool for sellers at http://www.tampabayradio.com to see what your home is worth today and begin a discussion about selling your home!  The market is under-supplied and demand from buyers is high, get max value for your home today before inventory floods the market in coming years? At 7am, I welcomed Joanie Sigal, Director of Business Development and Co-Founder of SJS Associates.  They specialize in all things marketing from email and social media marketing to website design, logos and more!  SJS has been doing marketing for 30+ years. Since 2007, they have introduced more than 500 businesses to email and social media marketing with Constant Contact through more than 50 workshops and seminars. They have almost 200 clients currently using email marketing on a regular basis. SJS is Master Certified with Constant Contact as well as the Authorized Local Expert for Constant Contact in the Tampa Bay area. Jamie and Joanie spoke in depth on the benefits, values and ins/outs of email marketing on the first half of the show.  Many great ideas came out of the discussion and this is a must hear segment for all business owners looking for a cost effective, easy to get started marketing strategy to get started.  On the 2nd half of the 7am hour, we delve into social media marketing and Joanie elaborates on the evolution of marketing in 21st Century and what business professionals need to do today, to stay relevant.  Learn more at http://www.sjsassoc.com or give her a call at 727-446-8883 for all your marketing needs!

At 8am, we kicked off #WorkingWomenWednesdays with Founder, Jessica Rivelli.  She spoke of the organization’s involvement with 1 Million Cups and their upcoming 7th birthday which we will be highlighting on next week’s show with several of the long term members of her organization. We were then joined by Beth Kerly, Professor of Entrepreneurship at Hillsborough Community College and now Chair of the Working Women Foundation.  She shares with us the new academic program at HCC that gives students an Associates Degree in Entrepreneurship and how that is an excellent entry point into traditional 4 year degrees at the State Colleges.  She explained to the audience more on what 1 Million Cups is and the involvement that the Working Women of Tampa Bay now has in it and closed the show with a reminder of tomorrow’s Uber promotion where from 11am to 2pm, members can get in a car with a mentor to pitch their ideas and get feedback while riding in the Uber car. Head over to this link to learn more on that – http://www.workingwomenoftampabay.com/blog/4024847 My final guest for the show was Stephanie Jo Diaz, Owner of Sideline Sports Cheerleading.  A lifelong cheerleader, she just opened her brick and mortar facility this past week.  She has been running an after school program in schools prior and now has the experience, knowledge and background to launch the physical location, a point that Beth Kerly highlights as textbook Entrepreneurism 101, vet the program before investing in assets.  Stephanie, a certified member of  The American Association of Cheerleading Coaches and Advisors (AACCA), shares with the listeners some of their after school and summer programs and talks about the Angels on the Sidelines program, a recreational cheerleading program designed for males and females ages 3 through adults.  The program runs one hour/one day a week and allows beginner students, or families without the available time to devote to little league or all-stars, the chance to fall in love with cheerleading.  Learn more about this at http://www.sidelinesportscheerleading.com or give her a call today at 727-827-7885.

#ThatBusinessShow is about giving back to the community.  Jamie started the show on February 2nd, 2015 with the idea to highlight entrepreneurs and leaders across the Bay Area, something nobody was doing consistently on the airwaves.  On April 25th, the program expanded to 2 hours daily from 7am to 9am to meet the growing demand from community leaders and listeners for more positive programming and to go against the grain of traditional talk radio focused on doom, gloom and negativity.  The show expanded again with the partnership with Tampa Bay Business Owners and we kicked off our ticket sales last night for the 6th Annual Christmas in July being held on July 21st at TPepin Center from 5 to 8pm.  Tickets are $19 for TBBO members and $29 for non-members and booth tables are still up for grabs to get in front of 500 to 600 people!  Register for the event here – http://www.tbbo.org/event-2252905?CalendarViewType=1&SelectedDate=7/25/2016 My opening guests for the show today were Erin Cassidy and Ashley Ehrman.  They were in studio to talk about their role on the Governance Board with the Metropolitan YMCA.  Erin is also a returning guest to the program and works in the family business, Majesty Title as a title agent and working towards her MBA at UT.  She was a nominee for Best on Air last year and a Millennial that truly loves to give back to her community.  Last year in her role as Chair of Emerge with the Greater Tampa Chamber of Commerce and now today with the YMCA.  Ashley, a Millennial as well as a member of #WorkingWomenofTampaBay, shares with us how they are involved with the YMCA, some of the programs and events on the horizon and how others can get involved too.  Both Erin and Ashley embody the community spirit and it will pay dividends through the years in both their personal and professional lives.  We close with a stumper question that many do not know and that is what does YMCA stand for?  Do you know? At 7:30, we welcomed Expert Contributor Dr. Chris Pittman, Medical Director and Founder of Vein 911.  Dr. Pittman utilizes revolutionary, non-surgical techniques to rid the body of varicose and spider veins as well as other vein disorders whereas traditional M.D.’s are using uncomfortable, surgical techniques.  Dr. Pittman, a trained Interventional Radiologist, speaks of the procedures he uses on the program that makes even the most demanding patient 100% satisfied.  We also touch on the cosmetic side of the business today where he deals frequently with patients suffering from spider veins in the face and hands as well as those unsightly red spots on the skin (cherry angiomas) which are a collection of capillaries and easily removed using the Vein Gogh machine.  Dr. Pittman, triple board certified, is your resource for all things “vein”  Stay tuned for upcoming discussions as he will be filling us in on another disorder that Interventional Radiologists are working to resolve, the hemorrhoid.  1 in 3 has them he states and his techniques work on them just like other veins.  Head over to http://www.vein911.com or give them a call today at 855-Vein-911 for a consultation!

At 8am, I spoke with the Founder of TBBO, Chris Krimitsos.  He is hosting an event on June 6th from 4:30 to 7:30pm at the iHeart Media Building called “Leveraging Crowdfunding For More Than Just Money”  Tickets are $29.00 and $19.00 for TBBO members.  This event will raise awareness and funds for his upcoming documentary on podcasting called “The Messengers” but will also be a workshop to teach people the ins and outs of crowdfunding and how it can be used as a marketing and PR tool and not just a way to raise funds for an idea.  Register for the event here – http://www.tbbo.org/event-2253277?CalendarViewType=1&SelectedDate=5/24/2016 My guests for the 8am hour were then Valerie and Michael Lipstein, Owners of Couples & Business.  Founded by them because of the growth in couple in business, Valerie and Michael saw an opportunity to apply the techniques and tips they used to work together to help others do the same without harming their personal relationship.  Valerie is a certified coach/entrepreneurial specialist and published author and speaker and Michael is a relationship expert who has worked with thousands of couples and individuals since 1979 so they have a natural fit with their backgrounds to provide these services to couples in need of business/personal guidance.  We spoke of the workshops they offer to assist and some of the tools they use to help couples in business.  We also touched on the issue of what happens when an effective business is unfortunately facing a divorce of the couple and how many wish to remain in business but separate.  Get in touch with Valerie and Michael today if you are facing problems in your business / personal relationship and don’t wait until it’s too late, their guidance can save a marriage and business.  Reach out to them at 727-223-5783 or online at http://www.couplesandbusiness.com!

#TBBOTuesdays was featured today on #ThatBusinessShow.  The Tampa Bay Business Owners is an 8 year old brand that works with business owners to help them collaborate and learn from one another in fun, informative and diverse events each month.  #ThatBusinessShow, now in partnership with the organization, is a natural fit for the organization and the show and TBBO’s synergy is giving more strength and reach to the Tampa Bay business owner.  We invite all Tampa Bay area business owners to apply for membership at http://www.tbbo.org or attend our Intro to TBBO event on June 7th at the iHeart Media Building from 2:30 to 4:30 pm to learn more.  You can register free of charge for that event here – http://www.tbbo.org/event-2250555?CalendarViewType=1&SelectedDate=5/24/2016 Opening up today’s show at 7am was Matthew Easterly, President and Founder of Maximum Security Services.  An expert in home security and automation. Matt shares his story of entrepreneurism working for another professional and then being guided by them into his own business.  He and his company work hard to provide instant, top notch customer service and he elaborates how the big brands service is inferior to his personal customer service offered here in the Bay area.  From basic installations to advanced systems and security cameras, Matthew is your man to contact for security.  Check him out online at http://www.maxsecuritytampa.com or give him a call today at 813-787-8686 to get you and your home protected today! My next guest on the program was Steve Santorsola, Founder and CEO of Rapport 24/7.  He was joined in studio by Matt Nelson who provides insight and first hand experience into working with the app that Steve and Suzie Santorsola created.  This revolutionary app is an easy to use video app that is available on iOS and Android operating systems and is designed to capture in field video testimonials.  Download the app onto your smartphone and then pay a monthly fee and all your video can be capture on your phone and then stored online via your desktop platform for easy sharing across multiple platforms including Facebook, Twitter, Instagram, Pinterest and Google.  They are working on relationships with YouTube and HootSuite as well.  I frequently use the app in studio for short video clips and the short video clips work to enhance viewership and also add SEO value to your website.  Their desktop management platform allows for easy sharing via an embed code or email link too that is automatically provided when uploading video to the site.  Learn more about this platform at http://www.rapport247.com or give Steve a call today at 813-760-2200 to learn more!

In the 8am spot, I welcomed back Christina Griffin, Realtor and Team Leader of the Griffin Group at Coldwell Banker. As many know, Christina has been battling Cancer and is coming off a hysterectomy just over a week and a half ago and is nearly back up to full throttle. She shares her experience with the battle and how against all odds, she and husband Sean, were able to have a child, despite her having Cancer, and how David (her son) literally defeated Goliath (Cancer). Post-delivery though the Cancer resurfaced and she had to extinguish it for good through the surgery, but fortunately for her, the pregnancy revealed the Cancer early enough so that it was manageable. Christina and I work together in the Coldwell Banker Office in South Tampa located at 2201 W Swann Ave Tampa, FL but she and I can assist your Real Estate needs anywhere across the Tampa Bay area, learn more about Christina at www.thegriffingroup.net! In the final segment today, I was joined by Carla Robinson, Assistant Vice President with Professional Systems, a family owned business based in St. Petersburg at 12180 28th ST N. Started by her father in the late 70’s, the business moved from printing materials to include promotional products with the help and guidance from Carla. From pens to pads and more, promotional products show a great return on investment per some facts and figures that Carla shares with the audience in the segment. We learn of some of the off the wall prints the company has done for customers, including printing to toilet paper of which Josh and I have a good laugh about and also some of the non-traditional promotional items available for a business that you may have not thought of. Give them a call today at 727-572-0768 and enjoy 10% off your next printing or promotional product by mentioning you heard her on the radio show and be sure to stop by www.prosys1.com for more information! Thanks again for supporting the show and please connect with me on Twitter at Jamie_meloni or on Facebook.com/thatbusinessshow and keep an eye on the website www.tampabayradio.com for show updates and all shows available On Demand!

My opening guest was Dr. Tommy McElroy, Owner of Echelon-Health. This is a Concierge Medical practice located in Wesley Chapel and we discuss the topic of Concierge Medicine on the opening segment of the program. Concierge allows the consumer to pay a monthly or annual fee for base medical services and relieves the Doctor’s office of the hassles of the insurance game. Dr. McElroy explains why he decided to leave the business of insurance based medicine and elaborates on the care he is able to provide through Concierge services. He launched the Concierge practice in 2012 after leaving USF and he practiced as a sports medicine physician and consultant for teams in the NFL and MLB in addition to college and high school athletics. It’s important to note that Concierge services do not take the place of the insurance requirement and the Concierge service is an additional benefit to the consumer giving them near 24 hour access to their primary care physician. Dr. McElroy is also a podcaster and poultry farmer and invites you to his website to learn more about Echelon-Health at www.echelon-health.com or give him a call today at 813-907-6300. My 2nd guest on the program was Debbie Lane, Hypnosis Expert and Founder of Debbie Lane’s Wisdom Hypnosis. Debbie practices hypnotherapy and her primary field is in virtual lap bands. She explains that through the subconscious mind, people can be essentially re-programmed into believing things happened when they did not. In the case of virtual lap bands, the person does not actually have a lap band put in but does so virtually. She reports strong weight loss results through this technique but is quick to point out, she is not a weight loss therapist but rather someone who helps her clients discard unwanted pounds. Hypnotherapy also benefits smokers in quitting and also with sufferers of fibromyalgia or unknown pain as I put it. She is a member of the National Guild of Hypnotists and certified by the Naturalife Institute in Basic Hypnosis and Integrative Hypnosis in 2002. We share a great discussion on the ins and outs of hypnosis throughout this discussion. Learn more at www.wisdomhypnosis.com or give her a call today at 727-781-8483 to try out hypnotherapy if you are having problems losing weight, or need help quitting smoking!