That Business Show 2.0 VideoCast

Receive a free gift at www.cesariignite.com/gift and learn about the secrets of the top 1% from our show guest in this episode! Steve Cesari has more than 40 years of business experience having started or owning 15 companies in many different industries.  In 1992 his company, Trillium Health Products, marketers of the Juiceman Juicer, was ranked by Inc. Magazine asone of the fastest growing, privately held companies in the US and that same year, Steve was nominated by Inc Magazine as Entrepreneur of the Year. Using what they learned from the Juiceman experience, Steve and his brother Rick started Cesari Direct in 1996 and their marketing efforts helped build the George Foreman Grill, Oxiclean, Sonicare and the Go Pro Camera.  Steve’s marketing strategies have accounted for over a Billion Dollars in product sales worldwide. He has been featured on TV and radio and has been the subject of numerous articles including, The Wall Street Journal,Fortune Magazine,USA Today and Success Magazine. He is the producer and co-author of, Success is not an Accident, Secrets of the top 1%, along with his best selling book Clarity: How to Get it, How to Keep it, and How to use it to balance your life.

Each Thursday is the Real Estate Edition of That Business Show featuring in depth talks and information on everything Real Estate hosted by Jamie Meloni. With over 10 years of experience and 1600+ homes sold, Jamie has unique insight into many areas of Real Estate that traditional Realtors do not. On this episode, Jamie talks at length about what to watch for when buying foreclosed and short sale homes. Do you have more questons? Submit them to our chat box at www.thatbusinessnetwork.co m (lower right corner) and be sure to consider Jamie for your next real estate deal whether you are buying or selling or involved with commercial real estate. Learn more at www.jamiemeloni.com!

Kimberly Wilson is the Director of Innovation with the Lutz Learning Center where they work with children ages 2 through 8th grade.  Started by her mother when she could not find a high-quality early learning environment to trust with her early education, she built one from the ground up. Fast forward three and a half decades later, their family business has evolved into a center for accelerated learning for children from preschool through grade 8. As the Director of Innovation at Lutz Learning Center, Kimberly plays many roles from admissions to curriculum design and all things in-between and today is the author of Smart Cookie: Recipes for Raising a Genius, and Kimberly talks about many of the lessons and tips you can gain from reading this book which is available on Amazon here - https://www.amazon.com/Smart-Cookie-Recipes-Raising-Genius/dp/0692846115In the 2nd half of the discussion, Kimberly gives parents ideas for themed learning to continue the learning experience of their children through the summer months.  These ideas include centering education and trips around such ideas as dinosaurs, make-believe, and who did you want to be when you grew up?  By utilizing themed learning, you can increase engagement and experience with your children. 

Todd Whalen has more than 25 years' experience of almost every aspect of the construction industry. A jack of all trades, he got his start as a laborer for a shell contractor. It was not long before Todd branched out into other areas, gaining experience in all phases of heavy vertical, horizontal, and marine construction. From business development to field operations, Whalen's comprehensive understanding of every facet of the construction industry positions him as an invaluable asset to any size project. In this interview, Todd shares with us some of their latest projects including construction of the new food booths at the Tampa Airport and their involvement with the design for the Mini Doughnut Factory prototype store as that business begins its expansion phase.  Todd and his company specialize in the restaurant business and we learn that not only can Todd help your business on the build out, but also with consultation around kitchenware, food options, location and layout.  

Joryn Jenkins is a trial attorney with 35 years of courtroom experience. Now in private practice at Open Palm in Tampa, Joryn concentrates on the collaborative practice of family law. Ms. Jenkins received her B.A. degree from Yale University when she was nineteen years old and her J.D. from Georgetown University in Washington, D.C. She is a former editor of The Family Law Commentator and former editor-in-chief of both The Federal Lawyer and The Bencher magazines. In this interview, Joryn shares with us how couples can reduce costs, stress and emotion when utilizing the collaborative divorce process and how that differs from traditional practice.  We learn that many divorces are handled by the couples without counsel and how legal aid can work in favor of the overall process.  For individuals who are considering divorce, Joryn also shares with us how you can plan ahead for this unfortunate situation and save you money and possibly your assets.  And what about the quote “What’s mine before the marriage is mine after the marriage”?  Joryn explains this misconception and how it applies in today’s divorce law.  Want to learn more?  Joryn is the author of several books on divorce, all of which can be found online at her book store at www.openpalmlaw.com/bookstore

Shannon Carlton worked for a small publication in the Brandon area for 10 years before she made a huge leap of faith and quit her job to start her own business. Her personal mission statement is to use the voice God gave her to foster relationships that encourage, inspire and change the world! Shannon transforms the way small business owners do business! This is accomplished by helping clients identify and clarify their real estate objectives and then working with them to accomplish those objectives.As a single mother of two teenage daughters, she runs two businesses, one as a Commercial Real Estate agent and the 2nd as the Owner / Operator of Co-Work Landing where she has built a community of business professionals centered around mastermind groups, common goals and business excellence. In this interview Shannon explains how her faith in God keeps her on the entrepreneurial path and will inspire you to work through your own personal trials and tribulations in business. 

Lauren Davenport is the Founder and CEO of The Symphony Agency, an award-winning full service marketing agency in St. Petersburg. Since 2009, she has helped both local and publicly traded companies expand their online presence through the power of online marketing. Lauren's passion for discovering what makes a company unique helps her build loveable brands that help companies grow.  Lauren shares with the audience how she began her business in College in Tennessee when Facebook still required a .edu email address to be a member. She began to help local businesses get exposure via this new tool of social media and was selling a new service to people who did not fully understand what they were buying and why they needed it. From college, she continued to develop her brand and services and decided to re-locate to St. Petersburg and today Symphony Agency features over 20 employees with many clients and products.In this interview, you will learn about:  1 - How she overcame age discrimination being a young entrepreneur in the marketing business2 - Why she chose St. Petersburg to re-located out of the entire Country and the opportunities she sees in the area3 - SEO - lots of good information about how to optimize your website for search engines including discussions on tags, keywords, and the Google/Bing Webmaster portals which help get your website found easier by the search spiders.

Brad Hubbard is a Civil Engineer and Founder of National Flood Experts, a company that specializes in helping home and business owners remove flood insurance premiums from their properties.  In this interview, Brad explains how approximately 50% of the flood maps are incorrect and how flood zones are assessed at a community level, not an individual property level.  This allows for many owners to challenge the findings and show FEMA that their property is above the base flood elevation level.  Through a simple process, Brad explains how they oftentimes can advise you by just reviewing a survey and then submitting the proper application to FEMA for removal of the requirement given the property is found to be above the base flood elevation.  Brad and Jamie also share an informative discussion on how the National Flood Insurance Program (NFIP) works and some of the problems inherent in its design and administration.  Homeowners in low lying areas need to be aware of proposed changes that are on the horizon that could affect their premiums greatly and we learn about the different flood zones and raise awareness for homeowners to ask these types of questions when buying a home.  

From stand up comedy to appearing as a guest on podcasts, there are many ways to work on public speaking.  Jamie started out as an amateur comedian before moving into radio and now podcasting and talks about the benefits of perfecting this craft.

On this episode, Jamie talks about the risks versus the rewards of selling a house by yourself, commonly known as a FSBO or For Sale By Owner. We also learn a great deal about how to source good quality contractors and the risks associated with scams being run on the market by contractors and close out with a discussion on how to buy a home at auction.

For the last two decades, Alex Rodriguez has developed high-end digital campaigns for some of the world’s most renowned brands.  He is also an international speaker, blogger (12 years), and podcaster (10 years). He is the author of “Digital BACON: Make Your Online Presence Irresistibly Attractive.” He published his book to show business owners, decision-makers, and marketers the five qualities that make brands sizzle online.  Alex has had the privilege of developing both strategy and creative on successful online experiences for brands such as Disney, Busch Gardens and Home Shopping Network among many others, which have resulted in millions of dollars in sales in record periods of time. In this episode, learn about what is working and what is not working in digital /social media marketing and how YMMY stays ahead of the curve through their research and continual client interaction.  

Michael McCoy is the lead Headshot Photographer at MP Studios Tampa. He specializes in working with people who need to make the best first impression possible. Michael has spent a number of years studying under some of the top photographers in the world, many of whom were photographing celebrities. During that time he noticed a gap in the way people respond to pictures of celebrities and the average corporate headshot. Michael closes that gap by teaching business professionals how to look like a celebrity in front of the camera. He is known for making his clients look confident and approachable in front of the camera, and after his clients see the end result, they wish they looked that good every day. “I believe that if you find something that you are exceptional at, and you enjoy it, there is no reason to do anything else. For me, that is Headshot Photography. You only get one first impression, and its my job to make sure it is a good one.” -Michael McCoy In this episode, learn techniques to improve your facial appearance and appear more comfortable on camera and how Michael incorporates these techniques to get clients to reflect the image that their clients want to see, not necessarily what you want to see.  Michael goes through his 5 step process to make his headshots stand out and Jamie learns that he has a good side and has been parting his hair the wrong way his entire life. 

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide.  In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management.  He’s a ginger, triathlete, and his company car is a go kart. He lives in Utah with his wife and 4 kids. While many entrepreneurs struggle with LinkedIn advertising and avoid the platform altogether, AJ tells us why and who should be using targeted LinkedIn Ads and how they differ from Facebook advertising. We also learn why Google Ads are becoming less of a player in the Social / Digital Marketing arena and wrap up with a discussion on the role Twitter plays in this crowd. Learn: LinkedIn allows advertisers to target based on nearly all parts of a user's profile whereas other platforms do not The difference between intent based targeting and audience based targeting Who will prosper best on LinkedIn ads.  

This episode is an update on the development of the new That Business Network webpage and the features of it and how to navigate/use it.

Paul Huszar is the CEO, President, and majority owner of VetCor, LLC, a water damage and mold restoration company focused on hiring veterans, and recently recognized as the Bright House Networks Start-up of the Year in the Tampa Bay Region. VetCor operates throughout south Florida with a vision of even greater expansion.  Paul retired from 23 years of active duty military service including four combat tours in Iraq, one unaccompanied tour in Korea, and operational deployments to Thailand, Bolivia, Honduras, Panama, and Haiti.  He and his family moved to South Tampa upon his retirement, and he began his tenure as President of VetCor on December 9, 2013 In this show, learn how Paul made the transition from Military life to entrepreneurship.  While many veterans struggle with a return to the workforce, Paul has risen to the challenge and will inspire those struggling with transition.  Paul goes into depth about some of the industry pitfalls that consumers need to be aware of when their home or business is hit with a water/mold disaster such as paying attention to the “assignment of benefits” clause in the contract with the service provider and how that can cost a homeowner or business owner substantially if they do not fully understand the terms.  Also hurricane season just began and Paul goes over some of the basics to help protect your home in the event of a hurricane and we also learn a great deal about the NFIP (National Flood Insurance Program) and how homeowners need to be aware of possible premium changes in the future and how flood insurance differs from a water event in the home caused by items such as a faulty dishwasher or leaking washer supply line.