Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
The battle of the brand power - who’s right?, Coffee & Power (work for each other - not the man)
Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more
Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri and more
Awards and rankings - oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix? and more.
The loss of Steve Jobs, “Claiming Marketing’s Seat at the Table,” shows we can’t wait to see and more.
A study from the department of “duh” and the latest facebook changes
Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
A special edition from SHSMD 2011 with guests Dan Dunlop and Chris Boyer
Upcoming events at SHSMD, creating relevant messages when “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies
Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state - or maybe not, join us at SHSMD! and more.
Applying concepts from Chris’s new book, “Joe Public Doesn’t Care About Your Hospital,” marketing’s role in the London riots, and more.
A discussion of Chris’s new book, “Joe Public Doesn’t Care About Your Hospital”, Connery vs. Trebek and some other stuff
Questioning hospital marketing spending, high power "marketing" hoses, mommy bloggers and more
More regulatory scrutiny of hospital marketing, a new health system tagline registry, making the logo bigger!
Google+ and what it means for healthcare marketers, "Stop Using Social Media" and more
