Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
This week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
With special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
Consumerism in healthcare, myths about what customers really want and more
Understanding Google AdWords, Facebook’s struggle for advertising gold, Google’s revised “Don’t be evil” philosophy and more
Takeaways from a recent conference, “this just in!” about doctor referrals, a large company ditches Facebook and more
An upcoming conference, “supply-driven” healthcare, dissecting microsites and more
Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more.
Google’s getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
Updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more.
The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view
