Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
Chris, Adam and Jackie discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more.
Chris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing landscape of the healthcare industry as it relates to marketing.
Adam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels.
Adam, Jackie and Katie: Ten of the most innovative companies in healthcare, wellness initiatives that have experienced great results and those that come off as slimy.
Chris, Adam and Robert: Branding and retargeting in healthcare and the potential it offers and the privacy concerns it creates, a report that defines and divides healthcare consumers into segments, and more.
This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
With guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
This week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and mores
Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces
Responses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone, some of the best and worst brand identities
Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012
Why WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
Announcing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”
Black Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
A special edition podcast featuring the ads the Interval crew both love and hate
