Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
Patience with branding, an Ad Age article with so many things to talk about and more
A discussion on wellness, what's the best preventative health slogan for kids, an iPhone rant and more
15 years in business!, five tips to guide your hospital social media policy, a plug for consistency and more.
Mayo expanding to the Twin Cities, accountability in marketing, top ten online video myths and more.
You, your doctor and the Internet, when positive ROI isn't enough, ads we love and more.
The Sarah Baker controversy, the new MedWaitTime, leadership rebuttal of the week and more.
Speed dating for doctors, an opinion that hospitals should not mass advertise, random topic adventure, ads we love and more.
Controlling variables with marketing measurement, the question of anonymity on public forums and more.
Dealing with bloggers and social media rants, breaking down internal silos, convincing leadership to do the right things, pricing and more
The "everyone else is doing it" mentality, healthcare reform and its impact on hospital marketing, an iphone left in a bar and more
Our new book is out, is quality in healthcare assumed?, social media block of the week and more.
Brand building with physicians, marketing measurement - what's important to you?, thoughts on the new ipad and more.
A new marketing term, using microsites and their impact, ads we love and more.
This week: Chris's new book on measurement, cost benchmarking, competition in healthcare - bad or good?
This week: Olympic rant, what we tell ourselves about advertising is hooey, the law of expectations with healthcare
