Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
Chris, Adam and Jackie discuss state insurance exchange ads, why web reviewers are making up bad things, logos with hidden meanings, and more
Chris, Adam, Robert, Jackie and Katie take to Google Hangouts to live stream show #200. We’re joined via twitter by colleagues, listeners and former guests. Oh, and we give some stuff away!
Chris and Adam are joined by Larry Asher, principal and creative director at Worker Bees, a healthcare marketing agency based in Seattle, WA.
Adam, Katie and Robert discuss things that have changed in healthcare marketing since the first podcast, creating meaningful advertising, gauging analytics, and more.
Chris, Adam and Jackie list our favorite show titles of the last 200 episodes, Skinner marketing and Superformula
With special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
Adam, Jackie and Robert cover the relaunch of the Weekly Probe, AppeaseMe, the new web app from Interval that allows doctors to create their own revolutionary ads and a creepy chiropractor commercial.
Chris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing information, what to do when you’re tasked with promoting a bad service line, and more.
Adam, Jackie and Robert discuss Google statistics from The Forum, Adam’s recent healthcare experience and YouTube premium content and more.
Adam, Katie and Robert discuss the controversial “Cheat Death” slogan from CaroMont Health, Taco Bell’s successful product innovation, and more.
Chris, Jackie and Katie discuss the increase of new hospital brands in the market, ads we love (or if you’re Chris - an ad you hate), and more.
Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
Chris, Robert and Katie discuss hospital consolidation trends, innovation at Walgreens clinics, and more.
Chris, Adam and Jackie: This week we discuss a Becker’s Hospital Review article on innovative healthcare marketing, US News and World Report hospital awards and Linked In..
Adam, Robert and Katie: HealthTap’s success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more.
