TearDownShow

Welcome to the twelfth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guest is: Joe Pulizzi (www.twitter.com/joepulizzi), Joe Pulizzi, Founder of the Content Marketing Institute and Content Marketing World Hosted by: Michael Wolf (www.twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (www.twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Great piece of brand journalism by The Onion, sponsored by White Castle. Google Media Tools - Resources for journalists Business frustrations of the week: For both Michael and David, it's trying to find the right balance between sales, building the company, and doing client work. Today’s topics: There are Trolls, and then there are TROLLS - Jim Logan's attempt to sue everyone who has a podcast because he owns the patent to episodic content. What do you do to inspire comments? - the best and the worst - Political blog posts deliver both. SnapChatting the News - NowThis News tries out an experiment with disposable video programming Plugs for all: Joe Pulizzi - Author of "Epic Content Marketing." Also makes a great doorstop according to Joe. Michael Wolf - Got his son to start setting up hardware for him. Smart home is so evolved that his 11 year old was able to set it up. David Spark - Funny IBM video - Explaining the Private Cloud to Your Mom

Please subscribe to the Tear Down Show in iTunes: https://itunes.apple.com/us/podcast/teardownshow/id693162571 Welcome to the eleventh episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: John Federico (@gadgetboy), cofounder of Qrious Bob Knorpp (@BobKnorpp) Host of the BeanCast Marketing Podcast. Chief Analyst at Evol8tion. Hosted by: Michael Wolf (@michaelwolf), the analyst, of NextMarket Insights David Spark (@dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Picobrew Zymatic disrupting the beer industry - Story on Medium by Michael Wolf PunditFact - Fact checking the pundits Good and bad pitches of the week: PR firms not following through Rise of content marketing has brought about more weaselly marketing tactics. Today’s topics: BuzzFeed president says traditional news is failing young people Click to Comcast programming via Tweets talking about TV programming Newspapers cutting back their OpEd pages, although NYTimes increases its International OpEd pages Plugs for all: (some mentioned earlier) Bob Knorpp - Appearance on Fox Business News John Federico - Listen to the EventTech Podcast - Technology for events. David Spark - Check out the Tear Down Show on PodcastOne, and remember to turn off all your alerts if you want to be a lot more productive. David will be on Bob's show, The BeanCast, next week on 10/20.

Subscribe in iTunes: https://itunes.apple.com/us/podcast/teardownshow/id693162571 Welcome to the tenth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Steve Farnsworth (http://twitter.com/steveology), Demand and Lead Generation Strategist for Jolt Digital Marketing Paul Gillin (http://twitter.com/pgillin), author of Attack of the Customers Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: AngelList Syndicates, and pulling off a fake fundraising round The Daily Record brings commenting back for football fans, but for how long? Good and bad pitches of the week: One pitch to two different people, at competing firms (bad story turns good) Companies should start copying faith-based marketing tactics Today’s topics: Battle to be social TV net of choice. (NYTimes article and WSJ article) Can any general news magazine, such as Newsweek, be a "must read" online publication? Samsung gets caught cheating on benchmarks. Does anyone care? Amazing reveal by Ars Technica. Plugs for all: Please visit the guests' sites above. And big announcement, Tear Down Show is now available on PodcastOne. Please listen and subscribe.

Welcome to the ninth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Harry McCracken (http://twitter.com/harrymccracken), Editor at Large for TIME Richard Nash (http://twitter.com/R_Nash), VP of Content and Community at Small Demons Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: -President of Iran tweets -California Governor Jerry Brown signs an anti-paparazzi law in California Good and bad pitches of the week: -Bad: Typos in pitches and overpromising -Bad: Microsoft's competitive iPad vs. Surface commercial Today’s topics: -Reaction to Harry McCracken's cover story on TIME, "Can Google Solve Death?" -Bringing paywalls back to news content. The Nation gives it a go again, and paying for news content vs. entertainment content. -The war against cable and à la carte programming: Netflix CFO suggests HBO follow its model and break away from cable bundling. -Are comments dying or just changing? Popular Science shuts off comments and YouTube revamps its commenting. Plugs for all: Harry McCracken - Follow Harry on Twitter and read his articles in the tech channel on TIME. Richard Nash - Check out Small Demons for a whimsical dive into all culture. Michael Wolf - Follow Michael on Twitter (http://twitter.com/MichaelWolf) David Spark - Worst Advice on Content Creation This week's challenge Do you pay for news-based content online? If so, what? If not, why not? Cover image of Popular Science from Paleo-Future.

Welcome to the eighth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Warren Whitlock (http://twitter.com/WarrenWhitlock), author and social media strategist David Schlosser (http://twitter.com/dbschlosser), a recovering PR flack, fiction writer, and publisher Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Republicans use animated GIFs to add theater to a project they want finished. (TechCrunch story) Editorial staff of Mental Floss writing branded content for advertisers. Good and bad pitches of the week: "Coaches" who miss basic facts searchable in three minutes on the Internet. Pitched by PR rep to publish an article written by their client that pimps their clients business which is directly competitive to mine. Today’s topics: Netflix Snoops on Digital Pirates AllThingsD is leaving Dow Jones and the Wall Street Journal (On Fortune, Mossberg and Swisher's response, their possible valuation) Jonathan Franzen's irritation with our tech coolness obsession (His rant and the New Yorker's response) Plugs for all: Warren Whitlock - engage in conversation on Twitter, check out BillionsRising.com, and new search engine ISOOSI. David Schlosser - Will be speaking at the Red Pencil in the Woods Conference on October 26th. Michael Wolf - Our podcast and the NextMarket podcast are now on the Podcast One network. Wolf will be moderating panels the at the Wearable Tech Expo in December. David Spark - Session at Silicon Valley Code Camp on Oct. 5th at Los Altos - Hacking Media Production Creative Commons photo credit to Antony_Mayfield @ http://www.flickr.com/photos/antonymayfield

Welcome to the seventh episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Rob Greenlee (http://twitter.com/robgreenlee), Host of the New Media Show, Content Manager, Podcasts on Windows Phone at Microsoft Barry Graubart (http://twitter.com/graubart), Vice President, Product Strategy at Connotate Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Using bad reviews as a means to promote Unfulfilled promise of ebooks: A missed disruption opportunity Good and bad pitches of the week: Arcade Fire's use of graffiti A negative reaction to a pitch should not be ignored. Today’s topics: Pax Dickinson fired from Business Insider for years of offensive tweets (Interview with Pat Dickinson) Not publishing photos of your kids to give them a clean slate Does Silicon Valley meritocracy exist? Plugs for all: Rob Greenlee - Buy a Windows Phone and listen to New Media Show. Barry Graubart - Connotate - Platform for harvesting web content - about to launch a new version. No plugs for Michael Wolf this week David Spark - Tips for Producing B2B Video at Live Events (interview with Vidcaster)

Welcome to the sixth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. You can find the Tear Down Show online at www.teardownshow.com Guests are: Jeremy Toeman (www.twitter/com/jtoeman), CEO of Dijit, makers of NextGide Jim Louderback (www.twitter/com/jlouderb), CEO of Discovery Digital Network (formerly Revision3) Hosted by: Michael Wolf (www.twitter/com/michaelwolf), the analyst, of NextMarket Insights David Spark (www.twitter/com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Whisper - The Social Network for Secrets CBS Negotiates rebroadcast rights through Time Warner cable Good and bad pitches of the week: Jean Claude Van Damme as GoDaddy's new pitchman Great way to connect with press is to give them a ride Today’s topics: AdBlocker Plus' new Acceptable Ad program - Is this online racketeering? Oyster - The "Netflix for Books" Is "The Onion" getting less funny because of the Internet? Plugs for all: Jim Louderback - Animalists on Discovery - Lil Bub interviews Whoopi Goldberg Jeremy Toeman AND Michael Wolf plug NextGuide to find all your TV programming wherever it is. David Spark - New article on IDG's new site "Maximize Your IT." 20 Things You Don’t Know About the Private Cloud that YouShould - Includes quotes from 32 cloud experts.

Welcome to the fifth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: John Wall (http://twitter.com/johnjwall), host of the podcast Marketing Over Coffee Christopher Null (http://twitter.com/christophernull), Editor of Film Racket Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week Valleywag and the VC celebrity culture - Attacking rich people (on Slate and on Scripting News) Miley Cyrus' VMA performance Bad pitches of the week Offering content marketing writing to a site that doesn't exist anymore ExecSense not responding to their obnoxious spam pitches Today’s topics: Can you be an editorial outlet AND a publishing platform? (Buzzfeed has a Medium Problem, Buzzfeed backlash) Is there any value to anonymous commenting? (Huffington Post Deletes 75 Percent of Incoming Comments, Launch of Duvamis anonymous social network, Anonymous Social Network Opens the Gates for Digital Therapy) Investing in celebrities and athletes (Fantex, Pave) Plugs for all: John Wall's book "B2B Marketing Confessions" Christopher Null's book "Five Stars! How to Become a Film Critic, the World's Greatest Job" Michael Wolf's NextMarket Podcast David Spark's video from VMworld 2013 "How Do You Explain Virtualization to Your Mom?"

Welcome to the 4th episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Richard Bullwinkle (http://twitter.com/rbullwinkle), Head of Television Innovation at Samsung Electronics’ Product Innovation Team Quentin Hardy (http://twitter.com/qhardy), Deputy Tech Editor for The New York Times Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors for the week: Amazon genre imprints. Embedding tweetable highlights in an article. Bad pitches for the week: Barnes & Noble reverses strategy for a train wreck of an investor call The Obnoxious Trend of Faux Friendliness in Mass Emails Today’s topics: Will Google purchase NFL Sunday Ticket and drive tons of traffic to Google TV? Reducing the "tourist tax" with more location and situation aware apps. Google Now updating car rentals and concert tickets, Steve Ballmer announces he's stepping down as CEO from Microsoft. Worst. CEO. Ever? Plugs for all: Richard Bullwinkle wants you to check out the latest from Samsung Smart TVs It's easy to find Quentin Hardy's articles on The New York Times plus his posts on the Bits blog. Michael Wolf's www.SmartWatch.fm David Spark's recent appearance on Bob Knorpp's The BeanCast

For full show notes w/links, visit: http://teardownshow.com/post/58154836686…k-and-stowe-boyd Welcome to the second episode of the "Tear Down Show" where we break down markets, media and messaging from multiple perspectives and roles. Our guests are: -David Burk (http://twitter.com/burkburk), the digital marketing guy and a Partner for Digital Integration with Fleishman Hillard -Stowe Boyd (http://twitter.com/stoweboyd), the futurist and Head of Social and Future of Work Research at GigaOM Research and Frontman for Stowe Boyd & the Messengers. Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Today's topics: -The media flurry around Jeff Bezos purchasing the Washington Post -AOL layoffs at Patch and Tim Armstrong fires and employee live on a conference call -Adobe's CreativeDay campaign -Senator Diane Feinstein's antiquated definition of "real journalists" -Designers take a stab at content around dating with http://40DaysofDating.com -Lithium's not so funny "Get Serious About Social" Campaign -Learning about the analyst you're going to pitch -Eventbrite invite to a bar party that requires you to include your birth date -YouTube's improved content targeting through email alerts Plugs for all: David Burk's new campaign http://UncoverYourConfidence.com Stowe Boyd's new book...not done yet Michael Wolf's yet to be released http://smartwatch.fm David Spark's article on VentureBeat, 10 of the Most Obnoxious Ways We're Forced to Participate in Social Media

Welcome to inaugural episode of the “Tear Down Show.” The “Tear Down Show” is where we break down markets, media and messaging from multiple perspectives and roles. In this show our guests and their roles are: Shel Holz - an organization communications pro with Holz Communication + Technology Murray Newlands - content marketer, founder & editor of TheMail.com The hosts for the Teardown Show are Michael Wolf of NextMarket Insights and David Spark of Spark Media Solutions.

Welcome to the third episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: -Ryan Lawler (http://twitter.com/ryanlawler), Journalist at TechCrunch -Alex Howard (http://twitter.com/digiphile), Research Fellow at the Ash Center at Harvard University and a Fellow at the Columbia School of Journalism. Hosted by: -Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights -David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Today’s topics: -How would you launch a tech media site today? Story on Pando Daily about The Next Web shifting its editorial model. -Are we on the verge of virtual cable nirvana? Story on The Verge about Sony's tentative deal to carry Viacom's programming. Plugs for all: -Ryan Lawler's interviews with the next generation of YouTube producers in Los Angeles -Michael Wolf's launch of his hyper-focused smartwatch resource site, www.smartwatch.fm. Plus vote for Michael's SXSW panel "The Podcast: From Hype to Lost Hope to Red Hot." -Alex Howard new research project on social network transparency on government work. Contact Alex (@digiphile) if you have a story to share. He's looking for interview subjects. -David Spark's interview about brand journalism on Marketing Over Coffee with John Wall.