Summary: Welcome to the fifth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: John Wall (http://twitter.com/johnjwall), host of the podcast Marketing Over Coffee Christopher Null (http://twitter.com/christophernull), Editor of Film Racket Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week Valleywag and the VC celebrity culture - Attacking rich people (on Slate and on Scripting News) Miley Cyrus' VMA performance Bad pitches of the week Offering content marketing writing to a site that doesn't exist anymore ExecSense not responding to their obnoxious spam pitches Today’s topics: Can you be an editorial outlet AND a publishing platform? (Buzzfeed has a Medium Problem, Buzzfeed backlash) Is there any value to anonymous commenting? (Huffington Post Deletes 75 Percent of Incoming Comments, Launch of Duvamis anonymous social network, Anonymous Social Network Opens the Gates for Digital Therapy) Investing in celebrities and athletes (Fantex, Pave) Plugs for all: John Wall's book "B2B Marketing Confessions" Christopher Null's book "Five Stars! How to Become a Film Critic, the World's Greatest Job" Michael Wolf's NextMarket Podcast David Spark's video from VMworld 2013 "How Do You Explain Virtualization to Your Mom?"
