Summary: Welcome to the ninth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Harry McCracken (http://twitter.com/harrymccracken), Editor at Large for TIME Richard Nash (http://twitter.com/R_Nash), VP of Content and Community at Small Demons Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: -President of Iran tweets -California Governor Jerry Brown signs an anti-paparazzi law in California Good and bad pitches of the week: -Bad: Typos in pitches and overpromising -Bad: Microsoft's competitive iPad vs. Surface commercial Today’s topics: -Reaction to Harry McCracken's cover story on TIME, "Can Google Solve Death?" -Bringing paywalls back to news content. The Nation gives it a go again, and paying for news content vs. entertainment content. -The war against cable and à la carte programming: Netflix CFO suggests HBO follow its model and break away from cable bundling. -Are comments dying or just changing? Popular Science shuts off comments and YouTube revamps its commenting. Plugs for all: Harry McCracken - Follow Harry on Twitter and read his articles in the tech channel on TIME. Richard Nash - Check out Small Demons for a whimsical dive into all culture. Michael Wolf - Follow Michael on Twitter (http://twitter.com/MichaelWolf) David Spark - Worst Advice on Content Creation This week's challenge Do you pay for news-based content online? If so, what? If not, why not? Cover image of Popular Science from Paleo-Future.
