#12 - Joe Pulizzi - topics: Podcast patent trolling, Snapchatting news & killing it w/comments

Summary: Welcome to the twelfth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guest is: Joe Pulizzi (www.twitter.com/joepulizzi), Joe Pulizzi, Founder of the Content Marketing Institute and Content Marketing World Hosted by: Michael Wolf (www.twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (www.twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Great piece of brand journalism by The Onion, sponsored by White Castle. Google Media Tools - Resources for journalists Business frustrations of the week: For both Michael and David, it's trying to find the right balance between sales, building the company, and doing client work. Today’s topics: There are Trolls, and then there are TROLLS - Jim Logan's attempt to sue everyone who has a podcast because he owns the patent to episodic content. What do you do to inspire comments? - the best and the worst - Political blog posts deliver both. SnapChatting the News - NowThis News tries out an experiment with disposable video programming Plugs for all: Joe Pulizzi - Author of "Epic Content Marketing." Also makes a great doorstop according to Joe. Michael Wolf - Got his son to start setting up hardware for him. Smart home is so evolved that his 11 year old was able to set it up. David Spark - Funny IBM video - Explaining the Private Cloud to Your Mom