Summary: The latest show of The Engaging Brand podcast (http://www.blubrry.com/engaging/1520698/podcast-400-emerging-technology-and-emerging-markets/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) is here and sees Tony Tjan (http://hsgl.com/book-authors-tony_tjan-dick_harrington-tsun-yan_hsieh.php) joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about what it takes to be an entrepeneur (http://www.theengagingbrand.com/2012/08/what-is-a-small-business.html) from his book Hearts, Smarts, Guts and Luck (http://hsgl.com/book-overview.php), you can take the entrepreneurial aptitude test here (http://hsgl.com/entrepreneurial_aptitude_test_overview.php) We talk about * What are the 4 key traits of what makes successful entrepreneur's tick? * Are the traits of the self awareness aptitude test sector based? * What are the demographics of the entrepreneur spirit? * Why IQ (http://en.wikipedia.org/wiki/Intelligence_quotient) is less important than self awareness in building a business * Examples of what is your principle trait for decision making * How 30% of successful entrepreneurs don't have a business plan * The need to have a plan for your business rather than a static business plan * Asking yourself what are your 8 nuances that make you stand out from the competition * How you need to be detailed but on the business....purpose, then product and then profit. * Asking yourself on failure - was my standard reasonable? * Are entrepreneurs tough on themselves? * How luck is not random - it is a function of curiousity, optimism and putting yourself in the right place. * What can government do to support entrepreneurship? Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or Google+ (https://plus.google.com/u/0/107639911923457772951)
