Summary: Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1608116/engaging-brand-podcast-411-killer-innovations/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1608116/engaging-brand-podcast-411-killer-innovations/) to say a BIG thank you from me! Today Phil Gerbyshak (http://www.philgerbyshak.com) joins me Anna Farmery (http://plus.google.com/117370659306066821697) to talk about * Creating a distinctive personal brand and the importance in being remembered. * How business starts with 'knowing who you are' - no matter whether a corporation or a small business. * Is there a difference between selling in service industries and retail products. * How small business are not like big brands in terms of money.....what should I do? * Is there too much focus from marketing on getting traffic to site, rather than converting at the site or retaining the existing customers? * The importance of content marketing and monthly newsletters. * How to get closer to your customers? * How to create time to build your business? * Is content creation about marketing or about your own self development? * Do you think about repeating success meetings to create a positive mindset? I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)
