Checkoff Chat

Dawn Thurnau, Marketing Director for the Missouri Beef Industry Council, has been awarded the "Allied Industry Member of the Year" by both the Columbia and Jefferson City/ Lake Ozark Restaurant Associations. In this week's MBIC report, Dawn talks about the importance of the relationship of the council with restaurant owners in helping to promote beef.

In this week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about the new "Beefscapes" print and radio ad campaign funded by the beef checkoff.

This week's Missouri Beef Industry Council report is with Marketing Director Dawn Thurnau about the council's involvement at the Missouri Governor's Conference on Agriculture held earlier this week in St. Louis.

In the first Missouri Beef Industry Council report of the new year with all the resolutions about diet and health being made right now, Director of Consumer Information Alane Lidolph talks about how the beef checkoff helps to educate health professionals about beef's role in a healthy diet.

In this week's Missouri Beef Industry Council report, we visit with treasurer Jim Freeman, a board member and producer from Salem.

In this week's Missouri Beef Industry Council report, we hear from Dianne Sites of Blackwater who is Missouri's newly appointed representative on the National Beef Promotion and Research Board.

Seven beef cattle producers from around the state are now on the market for speaking engagements at civic and business organizations as part of the Missouri Beef Industry Council's "Speaking of Beef" program. This week we talk with chairman James Rickman of Stockton and Chris Derks, a producer from Kings City about the program and what they hope to accomplish.

In this week's Missouri Beef Industry Council report is with executive director John Kleiboeker about the new "Speaking of Beef" program they are starting.

In this week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about the upcoming Missouri Cattlemen's Convention and encourages producers to attend.

In this week's Missouri Beef Industry Council report, Director of Consumer Information Alane Lidolph talks about beef for the holidays.

In this week's Missouri Beef Industry Council report we visit with the two newest members on the board - at-large member Matt Reynolds of Huntsville and John Redman of Amity in Region 1.

This week on the Missouri Beef Industry Council report we talk with Zach Kinne (Kin-nee) the newly elected National FFA President and the first national president from Missouri in almost 80 years. Zach's family raises cattle in northwest Missouri and he interned this past summer with the MBIC.

In this week's report from the Missouri Beef Industry Council, we talk with the new secretary of the MBIC board, Pat Wood.

In this week's Missouri Beef Industry Council report we visit with the new vice chairman for the council, Leon James of Hurdland, who also serves on the national level on the Federation of State Beef Council Issues Management subcommittee.

In this week's report we hear from the newly elected chairman of the Missouri Beef Industry Council board of directors - James Rickman of Stockton.