Checkoff Chat

In this week's Missouri Beef Industry Council report executive director John Kleiboeker talks about the video released by the Humane Society of the United States targeting the treatment of non-ambulatory cattle at livestock auction markets.

In this week's Missouri Beef Industry Council report is with Dawn Thurnau, director of marketing, who discusses May Beef Month.

In this week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about their activities at the recent Missouri FFA state convention and other ways they support FFA.

This week's Missouri Beef Industry Council report celebrates Earth Day, April 22, by talking with one of the National Cattlemen's Beef Association Environmental Stewardship Award winners - Leon Kriesler of Salem.

This week's Missouri Beef Industry Council report is with John Browning of Monroe City, who is the Missouri Livestock Marketing Association representative on the council. He discusses a new auction market training video developed through the checkoff-funded Beef Quality Assurance program and the Livestock Marketing Association.

This week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about how the beef industry is using blogs to reach consumers and tell producers how their checkoff dollars are being spent.

This week's Missouri Beef Industry Council report, director of marketing Dawn Thurnau talks about their involvement in the Missouri Restaurant Association's Pro Start Cookoff held earlier this month in Springfield.

This week's Missouri Beef Industry Council report, we hear from Paul Gibbs of Boonville, who is one of the "Speaking of Beef" representatives giving talks about the beef industry around the state.

This week's Missouri Beef Industry Council report features marketing director Dawn Thurnau talking about how to make the best corned beef this St. Patrick's Day.

This week's Missouri Beef Industry Council report features Director of Marketing Dawn Thurnau talking about their activities at the recent Missouri Association of Meat Processors annual convention in Columbia.

This week's Missouri Beef Industry Council report features executive director John Kleiboeker discussing the beef recall underway due to problems at a West Coast meat processing plant.

This week's Missouri Beef Industry Report features two of the council's producer leaders who recently attended the Cattle Industry Convention in Reno as our state's representatives on various committees.

This week's Missouri Beef Industry Report is an interview with chairman James Rickman of Stockton done at last week's Cattle Industry Convention in Reno.

This week's Missouri Beef Industry Council report features Dianne Sites of Blackwater who will be taking her seat as Missouri's representative on the National Beef Board at the Cattle Industry Convention currently underway in Reno, NV. Dawn shares why she got involved on a national level and what she likes best about the Checkoff.

This week's Missouri Beef Industry Council report features Marketing Director Dawn Thurnau talking about scoring big on Super Bowl Sunday with great beef recipes and avoiding the penalties of overindulging.