Digital Marketing Dive

Hey Everyone! Welcome to the last episode of Season 1 of the Digital Marketing Dive. I’m Seth Goldstein, from Goldstein Media, with me, for the last time before he moves on to greener pastures is the KING OF THE INTERNET himself, Shawn Swaim of Shawn Swaim Consulting. Shawn, we're going to miss you buddy, but we're happy you're so busy. You'll come back and visit we hope. Pretty please a cherry on top! Today is a special episode. This is when we pass the co-host baton to Nicole Hallberg, aka Nicky. Nicole is a content marketer and copywriter based in the Philly area. At night she fights poor use of grammar as a superhero known as Grammar Girl. As many of you know, as I announced Nicky's involvement at the end of February. Welcome Nicky. This week we’re talking about the power of content in your digital marketing. This week we’re doing our favorite Internet finds: Shawn: Legends of eCommerce - NEW Podcast! Ohhh shiny! Seth: 4K Stogram Nicky: Daylio Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about how to write social media posts that don't suck. First, stop trying to sell shit Second, think about what your potential customer actually WANTS Hint: It’s not some kind of deal/coupon/special Finally, create content that’s VALUABLE to them. What’s truly “valuable?”     Entertaining (make someone laugh)     Educational (make someone think) Follow a routine of “three for you, one for me”     Think Gary Vee’s Jab Jab Jab Right Hook This week we’re doing our favorite Internet finds: Shawn: Re-Mention: Canva Seth: MainWP Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. It’s our 30th episode. We made it! Let’s see if we can come up with 30 more! This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates. We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day. Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky) Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff Look for keyword stuffed pages & blog posts Analyze your backlink profile Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO. This week we’re doing our favorite Internet finds: Shawn: Acorns Seth: Rev Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about reputation management. Remove the emotion from the situation Reply using facts, nothing else. Don’t offer some kind of compensation/free meal/etc. This week we’re doing our favorite Internet finds: Shawn: Cameo Seth: Insights On Tech Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about being a total creep. What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them. Speaking their language. Use the words that they use, not industry jargon. Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem. Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply. This week we’re doing our favorite Internet finds: Shawn:  Put your phone away for a little bit Seth: HIO Social -- Hit It Off -- Business Networking App Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about practical Google Analytics for Small Businesses. Before you dive in, understand there is a TON of data in there and it can be overwhelming. The  purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out. Traffic by Source - look at what area is getting you traffic compared to previous time frames Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing. Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes. Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective. This week we’re doing our favorite Internet finds: Shawn: Instacart (fuck going grocery shopping) Seth: The Creative Curve by Allen Gannett Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: How make sure your content get seen and engaged with on Social Media. Start up a sharing pod on LinkedIn Take specific people in photos on IG Start up a Facebook Group with trusted partners to share out your latest posts so they can find them and share them with their network. This week we’re doing our favorite Internet finds: Shawn: Opti-Greens by 1st Phorm Seth: Product Hunt & Firefox’s Newest Release version 70 Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about setting your digital marketing goals for the new year. How do you plan on making 2020 rock for your business online? What channels should everyone pay attention to in 2020? Depend less on Facebook Instagram LinkedIn (if appropriate) Setting up a content calendar DigitalMarketingDive.com/calendar Finding a scheduling service like Buffer and find good articles to post throughout the week/month Blog on a regular schedule. It doesn’t have to be long posts. Consistency is important even if it’s 2 posts a month if that’s what you’re comfortable with. This week we’re doing our favorite Internet finds: Shawn: Pre-Suasion by Robert Cialdini Seth: The Internet Archive and the Wayback Machine Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations, New York’s top installer of fleet GPS systems, camera systems, and more.  Tom also recently wrote the book “Unf*ck Your Business”, which takes you through his journey building up his business and what he’s learned along the way. Welcome Tom. Thanks for coming on the show. This week we’re doing our favorite Internet finds: Shawn: Closer Memes: A quick course on how to market your business using memes. Seth: Buffer App: A smart way to schedule your posts on Social Media. (Though FB wants it natively published. Go figure. Fuck Zuck*) *We already have the explicit tag. LOL Tom: Loom.com Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great demographics and people with $$$$ hanging out on there for 40+ minutes daily.) This week we’re doing our favorite Internet finds: Shawn: OnPageChamp Seth: Crystal Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is currently writing her next book and we’ll get more into that in our chat. Welcome Amy! How did all of this get started? How did you find you way to this life? First off, how’s your sidekick, Lucy the beagle? I hear she’s sleeping better and in daycare! What a change! What made you decide to write Vlog Like A Boss? You’re also the host/creator of the Details Therapy Podcasts. Tell us about that. What’s the new book about and how did the idea of it come about? Other than your second book anything else exciting coming up? How did you find your way into speaking as a career? What was it like to be on Creative Live? Tells us more about your other business Aftermarq? What is Vlog Boss University? This week we’re doing our favorite Internet finds: Shawn: Unf*ck Your Business by Tomas Keenan Seth: Yubikey - Two factor physical dongle to secure your online life. Amy: Daily Stoic by Ryan Holiday Well that was fun. Thanks again to Amy for being our guest. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design? LinkedIn and social media guy Jordan Paris announced on LinkedIn last week  he’s doing a TEDx in the spring about how higher education is a waste of time and a scam. This struck a chord with Seth. Let’s discuss in the context of digital marketing etc. (Shawn’s thought): You’re going to get out of whatever situation whatever you’re going to want to get out of it. Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes? IF you decide college is NOT the right solution, what are some alternatives for education? Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.) Any number of reputable “Gurus” BE CAREFUL… Lots of snake oil Content by Frank Kern Follow reputable thought leaders… Ted Rubin Brian Sollis Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP) Try to sell something you’re good at on Facebook and lose money doing it, lol. This week we’re doing our favorite Internet finds:li Shawn: Jordan Belfort Interviews Marshall Sylver Seth: SiteKit by Google and HTTPArchive.org Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Buy My Sh*t… when is the appropriate time to “pitch” online? Why do people think it’s ok to jump right into the pitch? How to position an offer on social media How to position an offer in search engines What should be in a pitch, if it’s the right thing to do. This week we’re doing our favorite Internet finds: Shawn: Sistrix Instagram Hashtag Generator + Carvana Seth: Check out the conversations on LinkedIn having to do with this topic. Post 1 / Post 2 Also here is my blog post about the virality of the two posts on LinkedIn. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today! Today we’re talking about how to create legacy content that gets you leads for years. Discussion points: Finding things to talk about What are the questions your audience is asking? Etc. Finding Timeless Topics If you’re doing 100% trends, your content will be obsolete. This week we’re doing our favorite Internet finds: Shawn: TikTok Seth: Zoom.us Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

If you've been paying attention to Digital Marketing and SEO Specifically for the past week, you've undoubtedly heard about BERT. In this short episode, Shawn walks you through how to optimize for BERT and what BERT will mean for the future of SEO.  --- Support this podcast: https://anchor.fm/digital-marketing-dive/support