Summary: <p>Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.</p> <p>This week we’re talking about how to write social media posts that don't suck.</p> <ol> <li>First, stop trying to sell shit<br> </li> <li>Second, think about what your potential customer actually WANTS<br> Hint: It’s not some kind of deal/coupon/special<br> </li> <li>Finally, create content that’s VALUABLE to them.<br> What’s truly “valuable?”<br> Entertaining (make someone laugh)<br> Educational (make someone think)<br> <ol> <li>Follow a routine of “three for you, one for me”<br> Think Gary Vee’s Jab Jab Jab Right Hook<br> </li> </ol> </li> </ol> <p>This week we’re doing our favorite Internet finds:</p> <p>Shawn: Re-Mention: <a href="https://www.canva.com/"><u>Canva</u></a></p> <p>Seth: <a href="https://mainwp.com/"><u>MainWP</u></a></p> <p>Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at <a href="mailto:hello@digitalmarketingdive.com"><u>hello@digitalmarketingdive.com</u></a>. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!</p> <p>So that’s it. It’s been fun! See you on the flip side!</p> --- Support this podcast: <a href="https://anchor.fm/digital-marketing-dive/support" rel="payment">https://anchor.fm/digital-marketing-dive/support</a>
