Digital Marketing Dive

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today! “Why Digital Marketing is a marathon, not a sprint (and how to win)” Discussion points: 1. The reputation factor - getting leads requires a certain amount of social proof that will come with time. People want to research. 2. There is a lot of testing involved. - any campaign requires testing before definitive results can be determined. RARELY are results gotten right out of the gate. 3. People will watch from a distance if it’s not an emergency - this is why hot/cold is so damaging. This week we’re doing our favorite Internet finds: Shawn: Wondershare Filmora Seth: Protonmail // ProtonVPN Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today. Today we’re talking to Sean Boyce the founder of NxtStep.io and StaffGeek Sean, welcome to the Digital Marketing Dive Podcast. Thanks for taking the time out of your busy schedule to chat with us today. This week we’re doing our favorite Internet finds: Shawn: Miro Virtual Whiteboard Seth: Bullet Journal Method Sean: Sonix.ai | The Mom Test Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today! Today we’re going to talk about how to talk to people online. This week we’re doing our favorite Internet finds: Shawn: The Tim Ferriss Show Seth: Technically - a local news hub for select cities in the North Eastern United States. Think TechCrunch with a local spin. Includes our neighbors to the south in Philadelphia, Delaware, Baltimore, and DC. Also to the north in Brooklyn. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Something struck a chord. --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Going to an event that is outside your industry can be a great thing for your business. --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today. Today we’re talking to Brian Solis. Brian is a Principal Analyst and Futurist at Altimeter, a keynote speaker, and best-selling author of some amazing books. His latest is Lifescale: How to Live A More Creative, Productive and Happy Life. Brian, welcome to the Digital Marketing Dive Podcast. Thanks for taking the time out of your busy schedule to chat with us today. This week we’re doing our favorite Internet finds: Shawn: Blue Snowball Microphone Seth: Blue Yeti Microphone Brian: Lifescaling.me // BrianSolis.com Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we’re going meta. We’re talking podcasts and podcasting. SS: First, I think we should ask the question if Podcasting is right for small businesses and at what phase should one be started? What’s the intent of the podcast? Hosts Anchor Libsyn Blubrry Podbean Tools Audacity Anchor is a tool too Fancy all in one kit like we have with a mixing board, microphones, and headphones we don’t use Standalone microphones like Blue Snowball, or Blue Yeti, etc. Your phone… No seriously… your phone. Tips Quality of content matters more than quality of production value Remember we’re not going for NPR here. This is podcasting not radio If you drop the F-Bomb you should really use the Explicit tag for that show. It doesn’t mean you need to use it from now on, just the shows where curses and sensitive content is used or talked about. This week we’re doing our favorite podcast picks. Shawn: How I Built This | Ed Mylett Show Seth: The Morning Stream | Startup by Gimlet Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today. Today we’re talking to Ted Rubin. Ted is a digital marketer and brand strategist who coined the term Return on Relationship (aka. #RonR). He is also the Chief Marketing Officer of Photofy, a prolific author, and an even more prolific social media personality. This week we’re doing our favorite Internet finds: Shawn: HARO Seth: Calm Ted: Tiktok Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at info@bighead.digital. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

A quick tool recommendation. --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we have an interview with Alex Garashchenko of Doodle Applications. This week  we’re doing general apps and sites that intrigue us. Shawn: Facebook Messenger Seth: Pocket Casts and Pulse App Alex: Contact Code Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Just some thoughts on self-care. --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we’re going to talk about how FREE is NEVER FREE. When someone offers to do your site for free, there is always a catch It might be as simple as them needing the experience But it could lead to more of a headache than it’s worth Beyond sites, there’s also marketing considerations “My nephew will post on my Facebook for free”  Does your nephew understand your audience? This week  we’re doing general apps and sites that intrigue us. Shawn:   GTMetrix Seth: LinkedIn Learning (Not cheap, but worth it when you get LinkedIn Premium) Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we’re going to talk about what goes into a great website. A Good Host A Good CMS → partial to WordPress → Powers 33%+ of the Web A Good Framework → Elementor is great → Freemium A Designer with a good sense of design → Good use of white space. White space is your friend Easily navigable Clear concise customer journey and goals This week  we’re doing general apps and sites that intrigue us. Shawn: News Feed Eradicator Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. And we have an announcement… intro to Big Head Digital Media. We have a great episode for you today!  Today we’re going to talk about funnels and doing them right for optimal results. For starters, What’s the difference between a funnel and a website? A Funnel begins with a landing page as opposed to a home page Benefits of funnels v. websites Funnel is more targeted and direct. Audience has one choice Website will perform better with SEO and general marketing Downside of Funnels v. websites Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+ So, how do you use a funnel effectively? This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first. The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click. This week  we’re doing general apps and sites that intrigue us. Shawn: PhoneSites Seth: WhatFont Chrome Extension Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today!  Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO). But, let’s start with SEO. What are the differences for Mobile SEO? Shorter content availability User Experience Mobile First Google is going to a Mobile First index this month Mobile User Experience Overall The phone is the new television SPEED The Social Experience Generally on the move, need a fast experience A thought on Attention Spans People now have an attention span around the same length of a goldfish This week  we’re doing general apps and sites that intrigue us. Shawn: Watch Guru Seth: Icon8 Lunacy for the PC (Sketch for Windows 10) Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support