Summary: <p>Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.</p> <p>This week we’re talking about being a total creep.</p> <p>What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.</p> <ol> <li>Speaking their language. Use the words that they use, not industry jargon.<br> </li> <li>Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.<br> </li> <li>Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.<br> </li> </ol> <p>This week we’re doing our favorite Internet finds:</p> <p>Shawn: Put your phone away for a little bit</p> <p>Seth: <a href="https://hiosocial.com/"><u>HIO Social</u></a> -- <em>Hit It Off</em> -- Business Networking App</p> <p>Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at <a href="mailto:hello@digitalmarketingdive.com"><u>hello@digitalmarketingdive.com</u></a>. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!</p> <p>So that’s it. It’s been fun! See you on the flip side!</p> --- Support this podcast: <a href="https://anchor.fm/digital-marketing-dive/support" rel="payment">https://anchor.fm/digital-marketing-dive/support</a>
