Behind the Numbers: eMarketer Podcast

In the 'Behind the Numbers' week in review podcast, we unearth the digital data behind the week's headlines, and take a look ahead to what's coming next week.

In the latest episode of "Behind the Numbers," eMarketer's Nicole Perrin talks about how marketers are moving forward to offer more holistic omnichannel experiences in the future.

Listen in as analyst Paul Briggs discusses the media habits of Canadian millennials in the latest episode of our “Behind the Numbers” podcast.

Now that AT&T's bid for Time Warner has been cleared, what other combinations may go through? In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the shifting landscape and how will it affect the ways that viewers access and consume programming.

In the latest episode of "Behind the Numbers," eMarketer's Matteo Ceurvels and Oscar Orozco discuss how fans in Latin America will watch, follow and stream the World Cup.

Amidst all the headlines about Facebook's data privacy challenges, it can be easy to forget that it has been less than three months since the Cambridge Analytica controversy erupted. In today's episode, we consider a recent Atlantic survey, plus data from other sources, to get a sense of where usage is going, and how much attitudes have changed.

In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman talks about what's driving this renewed interest in mobile retail apps, and how marketers can succeed in getting their app downloaded and used.

In the latest episode of Behind the Numbers Principal Analyst Debra Aho Williamson discusses how many consumers have pulled back from the platform, how advertising budgets have changed and what to expect over the next few quarters.

In the latest episode of the “Behind the Numbers” podcast, eMarketer Analysts Bill Fisher and Paul Verna discuss how the Brits consume digital video, how viewership compares to TV and how the lines continue to blur.

In the latest episode of eMarketer's "Behind the Numbers" podcast, the topic is finances, and the focus is younger baby boomers. How much have they saved, how much do they owe, and how much did the recession affect them? This is the second of a two-part series looking at the younger end of the baby boom generation.

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver talks about younger boomers' digital usage, and what it means for marketers who wish to reach this audience.

Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. We explore the reasons for those disappointments and contemplate what a successful music + social service might look like.

In the latest episode of "Behind the Numbers," eMarketers Karin von Abrams talks about how internet users in Germany now devote a major part of their time to online entertainment.

In the latest episode of "Behind the Numbers," eMarketer's Karin von Abrams talks about how a growing number of internet users in France now watch digital video, stream music and play games online.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.