Behind the Numbers: eMarketer Podcast

eMarketer analysts Patricia Orsini and Andrew Lipsman talk about why being on Amazon is becoming as important as doing better merchandising in-store. They explore how brands are viewing Amazon as a marketing channel. And what some of the challenges of getting on Amazon are.

In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we’re talking about Twitter and Facebook’s day on Capitol Hill, plus the brouhaha over Nike’s new ad, an Instagram bid to get users buying, and more.

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

eMarketer analysts discuss where we are with ad blocking. How many people are blocking ads in Europe and the US? What would make them less likely to block ads? How have the new GDPR rules effected the ad blocking movement? And where does ad blocking go from here?

With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?

In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we’re talking about how life has changed for young Americans in the last four decades and how comfortable people may be talking to a chatbot therapist.

In the latest episode of "Behind the Numbers," analysts Paul Verna, Monica Peart and Eric Haggstrom chat about how many US connected TV users there are, what that viewership looks like and some of the hurdles the space needs to overcome before it can thrive.

In the latest episode of "Behind the Numbers," eMarketer analysts Jasmine Enberg and Andrew Lipsman talk about the characteristics of a podcast listener. What these folks think about hearing podcast ads. What the podcast ad buying process looks like. And what’s holding advertisers back.

eMarketer analysts Corey McNair, Karin von Abrams and Bill Fisher discuss what’s going with the subscription OTT video market in the EU-5 countries. What has made the UK the most mature subscription OTT market? And what’s preventing more people in France and Italy from using these Netflix and Amazon Video-like services?

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Patricia Orsini discuss whether a new Facebook-first news network called Progress News Network (PNN) can find an audience on the social platform.

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.