Behind the Numbers: eMarketer Podcast

In the latest episode of Behind the Numbers eMarketer’s Digital Video expert Paul Verna updates us on the state of digital video. He answers how much are the social platforms contributing to digital video ad spending? On what devices and platforms are people viewing this digital video? And what are the different content strategies of the digital video players?

In the latest episode of "Behind the Numbers," eMarketer analysts Yory Wurmser and Andrew Lipsman explain what visual search is and how it works.

In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman and Yory Wurmser chat with Pinterest's retail vertical lead, Amy Vener, about how retail partners are measuring attribution on the social platform and about its new visual search and discovery tools.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Walmart's entry to New York City and a new way to buy concert tickets.

In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman and Corey McNair discuss eMarketer's latest forecast on the top 10 US ecommerce retailers and how Amazon is capturing nearly 50% of the market.

eMarketer analyst Mark Dolliver discusses his latest research on how millennial men have been doing in a post-recession economy. What is the millennial males average net worth? What kinds of debt do they owe? How many of them are homeowners? And are they preparing for retirement?

eMarketer analyst Rahul Chadha discusses how consumers feel about communicating with companies via mobile messaging. He goes on to explain what users like and dislike about the medium, the different mobile messaging leaders, what their ad offerings look like and what the future of messaging might look like.

eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom, check in on the major video platforms to see how they’re getting on. What’s driving growth at YouTube? How are live TV and original shows working out for Hulu? How is Roku making money? And what new platforms should we be keeping an eye on?

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

In the latest episode of "Behind the Numbers," eMarketer analyst Nicole Perrin talks about the different advertising products on Amazon.

In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? How much money does Pinterest make from digital advertising? And what’s helping LinkedIn really come into their own as an ad platform?

Every week on eMarketer’s “Behind the Numbers” podcast, we chat about the most interesting digital headlines. This week, we’re talking about Apple's new smartphones and smartwatch, teens now preferring to text than speak in-person and the potential bias of the tech world's political opinions.

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

Canada analyst Paul Briggs talks about how mobile is establishing itself in Canadian's lives and how advertisers are reaching people through this very personal medium. Paul also discusses some of the continuing challenges of advertising on mobile in Canada.