Behind the Numbers: eMarketer Podcast

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include the end of Google Plus, a new Facebook communications device, plus a robot roundup.

First books, now…mattresses? Amazon, Casper and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman explains how the mattress space is showing folks how to do omni-channel retail well.

Digital advertising analysts Lauren Fisher and Nicole Perrin, and marketing technology writer Ross Benes discuss the programmatic advertising world. They explain how many programmatic ad dollars will go to video? How companies are thinking about first and second party data? And what the importance of private setups tells us?

Senior Analyst Paul Briggs explains why Canada is one of the leading countries for artificial intelligence. He explains some of the initiatives of the major tech companies, Canadian attitudes towards AI and what marketers are most excited about in this space.

B2B analyst Jillian Ryan talks about the continued importance of email to marketers. She breaks down the main reasons that companies are using email marketing. She addresses some concerns around how consumers interact with email. We identify the main reason that people unsubscribe from email lists and Jillian explains what marketers can be doing better.

Ad Tech expert Lauren Fisher and Digital Advertising specialist Nicole Perrin talk with Neustar’s VP of Marketing Solutions Michael Schoen about the deterministic data misconception. They discussed the role deterministic data is playing in helping companies understand customer identities and why deterministic data isn't the end-all-be-all solution to understanding who a consumer is, or isn't.

eMarketer's Andrew Lipsman talks about this year’s fast-approaching holiday shopping season. How will this year’s promotional days influence the holiday season? What is Green Monday? When do most consumers plan to buy things? And where do shoppers prefer to do their research?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.

In the latest episode of "Behind the Numbers," eMarketer analyst Debra Aho Williamson talks about the most important developments for Twitter this year

In the latest episode of "Behind the Numbers," eMarketer analyst Debra Aho Williamson looks back at Snapchat’s year so far, and what it has left in store for 2018.

Forecasting analyst Showmick Podder and UK expert Bill Fisher discuss the current state of advertising spending in the UK. Why did total media ad spending sharply decelerate last year, but rebound in 2018? What’s making ad spending on mobile surpass spending on traditional formats? And how are the big digital ad platforms, like Google and Facebook, getting on across the pond?

In the latest episode of "Behind the Numbers," eMarketer analysts Victoria Petrock and Yory Wurmser talk about what augmented reality (AR) advertising might look like.

In the latest episode of "Behind the Numbers," eMarketer analysts Victoria Petrock and Yory Wurmser discuss the budding applications of augmented reality (AR).

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we start off by digging into a new study that looks at the job impact of online platforms like Uber and AirBnb. How many people have shifted from traditional jobs to working via digital platforms? Then we're considering new data about stay-at-home parents. Are dads any more likely to be homemakers? Finally, we consider two well-known brands making a fundamental change—they're changing their names.

Amazon recently unveiled its first Amazon Go convenience store outside of its home market of Seattle, putting down brick and mortar roots in Chicago. eMarketer's principal retail analyst, Andrew Lipsman, took a spin through the aisles of the new store and reports back on the experience in the latest episode of "Behind the Numbers."