Behind the Numbers: eMarketer Podcast
Summary: How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.
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Podcasts:
In the new episode of eMarketer's "Behind the Numbers" podcast, we're looking back at some of the key headlines of the week, including a wide-ranging privacy law in California, Amazon's play for the prescription-drug market, and electric scooters lying around all over the place. Today's podcast is sponsored by Mower.
In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about why consumers respond so strongly to Prime Day, and what marketers can do to take advantage of this important lead-in to the back-to-school season. "Behind the Numbers" is sponsored by Mower.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we chat about India's booming ecommerce market. Who are the biggest players, what are shoppers looking for online, and how many digital buyers are out there? This episode is sponsored by Mower.
As the use of voice control technologies grows around the globe, more and more tech companies are rolling out new platforms. In this episode of eMarketer’s “Behind the Numbers,” analyst Victoria Petrock breaks out the data and discusses the increasingly crowded field of competitors.
Under pressure from advertisers looking for a brand-safe experience, the major video platforms are working to identify and yank objectionable content from their servers as early as possible—often before the files have been viewed even once. eMarketer’s Paul Verna talks about how YouTube, Facebook and Twitter are doing this, and what levels of success they are seeing in their efforts to “keep it clean.”
In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer reports on some of the key themes at this year's Cannes Lions festival, including the issue of trust in the media, the impact of GDPR, and the battle for what's left of the digital ad pie after the duopoly takes its huge share.
How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need improvement? This podcast is sponsored by Mower.
In this episode of eMarketer’s “Behind the Numbers” podcast, analyst Rahul Chadha discusses the significance of the mobile web in an app-dominated world. What are AMPs and PWAs, and why do they matter? What is an instant app? Listen in to find out.
In the latest episode of "Behind the Numbers," we discuss Instagram rolling out long-form video, the new world of car sharing apps, a Supreme Court ruling on online shopping and a $6, robot-made hamburger.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users? Joining host Marcus Johnson are analysts Debra Aho Williamson and Mark Dolliver.
In the latest episode of "Behind the Numbers," we invited three digital assistants into the studio for a conversation.
In the latest episode of the "Behind the Numbers" podcast, we dig into eMarketer's new, updated estimates for global retail sales, and then take a closer look at China, which makes up roughly 20% of the worldwide market.
In this episode of “Behind the Numbers,” the second in a pair of conversations about Latin America’s advertising markets, we focus on Chile, Peru and Colombia. We’re joined by eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
In the latest episode of the "Behind the Numbers" podcast, we're zooming in on the advertising markets of Brazil, Mexico and Argentina in a conversation with eMarketer's Latin America specialist Matteo Ceurvels and forecasters Andrea Szasz and Eric Haggstrom. This is the first of a two-part series on Latin America's ad markets.
Americans spend so much time with their mobile devices, the total will soon top time spent watching television, according to eMarketer’s new estimates. In the latest episode of “Behind the Numbers,” analysts Monica Peart and Yory Wurmser talk about mobile and other media usage. Are there stirrings of a consumer backlash against constant smartphone use?
