Marketing O'Clock - Digital Marketing News

An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital marketing news.  show notes: https://marketingoclock.com/instagram-update-50/

Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Show notes: https://marketingoclock.com/pay-for-conversions-in-google-ads-ep-49/

Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers. Show Notes: https://marketingoclock.com/facebook-search-ads-ep-48/

What does Tumblr's new policy mean for digital marketing? This week's digital marketing news includes this as well as the Quora hack, Google's announcement that its search isn't personalized, rich results expands on Google for questions and answers, and the introduction of indexing API and structured data for livesteams. Oh, Greg ranted about HubSpot & Ads, as Jess talked about a cute Shaggy dog! https://marketingoclock.com/tumblrs-new-policy-marketing-ep-47/

Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers to target locally with Facebook News and Happenings, and how yet another platform has been given the “stories” treatment. Greg talked about the most important video playlist on YouTube and Jess got all bummed out in our new segment - WTH Check out the notes: https://marketingoclock.com/join-the-facebook-watch-party-ep-46/

Today on Marketing O'Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat's New eCommerce Channel & more! & lots more! Oh and Greg schooled us on all the generations since baby boomers & Jess talked about nano influencers. Check all the articles in our show notes at: https://marketingoclock.com/bing-expanding-your-expanded-text-ads-much-more-ep-45/

Today on Marketing O'Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots more! Oh and Greg made up some words, Dr. Seuss style! Check all the articles in our show notes at: https://marketingoclock.com/building-a-more-modern-website-much-more-ep-44/

More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French. Follow along with our show notes at: https://marketingoclock.com/advanced-analytics-for-facebook-insta-much-more-ep-43/

Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese pickles - Oh and Jess talked about Jonie and Chachi, all on this weeks episode of Marketing O'Clock. Follow along with our show notes at : https://marketingoclock.com/save-your-organic-traffic-much-more-ep-42/

This week we cover Bing and LinkedIn's new audience targeting for Bing search ads, Facebook's attribution model and reporting and much more! Check out the links below for the full show notes: marketingoclock.com

Must Read Marketing Article Of The Week: • 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin What we've got lined up for this week's main Marketing O'Clock news: • Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping • Make better business decisions based on time of ad clicks • It turns out that Facebook could, in fact, use data collected from its Portal in-home video device to target you with ads • Explore product search trends with Shopping Insights Lightning Round Articles that you don't want to miss! • Attackers exploited 3 bugs and Facebook's once-vaunted social graph to steal 29 million users' data • Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping • YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30 • New predefined landing page reports • No character limit for meta descriptions • Twitter makes it easier to see enforcement taken on reported tweets • The next big wave of publisher traffic • Facebook News Feed now downranks sites with stolen content • Facebook Plans Camera-Equipped TV Device • Barry Schwartz Search Personality of the Year • Google My Business Insights adds branded search reporting

Must Read Marketing Article Of The Week: • How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog What we've got lined up for this week's main Marketing O'Clock news: • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ • Google to record small percentage of calls from ads for quality assurance • Facebook unveils new ad effectiveness tool for Marketing Partners • Google's smart home ecosystem has arrived Lightning Round Articles that you don't want to miss! • Introducing Portal From Facebook: New Video Calling Devices to Connect You With Friends and Family • Bing Ads Editor now supports in-market audiences • September 24th Board Core Update • Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud • YouTube cracks down on duplicate content videos

Must Read Marketing Article Of The Week: • Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read What we've got lined up for this week's main Marketing O'Clock news: • 50 million Facebook user accounts hacked • From discovery to click, new YouTube ads capabilities for more effective video storytelling • Google: Making Quality Links Is Against Google's Webmaster Guidelines Lightning Round Articles that you don't want to miss! • Google Search Console snapshot arrives in search results: • Google confirms 'small' search ranking algorithm update this past week • Google adds new ‘family-led’ attribute to Google My Business profile • Here's how to copy old AdWords column settings to the new Google Ads UI • Publishers on Twitter can now monetize videos viewed by global audiences • Google is building a search engine for fact checks • Expand your global reach with multiple language targeting • Ad groups unveil a new Data Transparency Label • Promoting inclusive storytelling with the Google Podcasts creator program • Reddit 1 billion monthly video views

We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this week! #SearchIs20 Watch the full video

What we've got lined up for this week's main Marketing O'Clock news: • Google is giving up some control of the AMP format • Introducing Bing AMP viewer and Bing AMP cache • Bing Ads gives advertisers machine learning-powered insights • Facebook Is Letting Job Advertisers Target Only Men • Amazon is now third-largest digital ad platform in US, closing in on Facebook, Google Lightning Round Articles that you don't want to miss! • Quora introduces Broad Targeting, says audience hits 300 million monthly users • Facebook's Dynamic Ads, Collection Ads are getting a pre-holiday touch-up • Twitter will soon let you switch between chronological and ranked feeds • New Instagram feature could make captions #hashtag-free • Google admits it's using very limited personalization in search results • YouTube gives more creators option to monetize channels • Pinterest opens API to give brands more insights on influencer campaigns https://cypressnorth.com/marketing-oclock/bing-machine-learning-insights