Marketing O'Clock - Digital Marketing News

In this week's Marketing O'Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and talked about phonebooks and who needs them anymore.

Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion. She's spoken at multiple events like Webmaster’s World, SMX, SearchHOU, Affiliate Summit East, LeadsCon, SEOClass Workshop Series, and has regularly written for Search Engine Land and Marketing Land. She's won multiple awards and is seen as a thought leader in the affiliate and SEO community.

Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their performance update with an improved conversion pixel.

The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward.

Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ button will be rolling out to all Facebook users to give them a behind the scenes look at how they’re being marketed to.

When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS Interactive.  Henshaw is also the founder of Coywolf Marketing, a provider of webmaster resources and digital marketing insights, and runs the Coywolf podcast. But every destination has a story. Listen in as we discover the path that led Jon to where he is now, what his failures taught him, and how he never lost his curiosity itch.

Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg's big plans for the future, Search Console has some new updates, and Google text ads can now show on YouTube search results.

Our second episode of Deep Dive is here. In this new Marketing O’Clock segment, Greg and Jess choose any topic from our weekly show to tell you everything you need to know. Google Responsive Display Ads are the ripped headline for this weeks episode. We’re going to dive into what an RDA is, the pros and cons, best practices, and if this is something you or your company should be looking into more. Full show notes can be found at http://marketingoclock.com

On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest targeting is making advertisers lives easier, and we discuss how page speed is more important to marketing than you may have previously thought. Full Show Notes at https://marketingoclock.com/

Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketing events including the Search Marketing Expo. Listen in to hear all about her advice and journey through the digital marketing world.

Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new beta, and Facebook political ads aim to become more transparent in this week’s digital marketing news.

Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive episode: 2019 Trends.

 Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were manipulated for propaganda in this week’s digital marketing news.  Show Notes at https://marketingoclock.com/

This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry.  Our first guest for Off the Clock is Casie Gillette, Director of Digital Marketing at KO Marketing. Casie has been a featured speaker at events like MozCon, SearchLove, PubCon, SMX, Search Marketing Summit, Digital Growth Unleashed, State of Search, and HereoConf, to name a few. Visit our website for more: https://marketingoclock.com/

Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital marketing news. Show notes: https://marketingoclock.com/facebook-cta-stickers-stories-ep-51/?utm_source=podcast&utm_medium=social&utm_campaign=moc