MarTech Podcast // Marketing + Technology = Business Growth
Summary: The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Today, Kate is going to give us an overview of Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
Today we’re going to finish our conversation with Mike Gunderson, President of Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry. In Part 2, he's going to walk us through some best practices in the direct mail industry and explain how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology: direct mail. Mike Gunderson is the President of Gunderson Direct, which provides direct mail services to startups, SMB’s, and enterprise-scale technology companies. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com
Today we’re going to finish our discussion with Graham Hunter. He's going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, founder of Groundwork Growth. Groundwork Growth is a Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, and how he thinks about matching the right products with the right customer. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-part-1-doug-bell-searchmetrics Interview Guest Website: www.searchmetric
Today we’re talking with Erik Huberman, Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a plug-and-play marketing solution. In this episode, Erik is going to walk us through some of the tactics that Hawke Media uses to create success for their clients. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
Today we’re going to talk about life-cycle marketing with Erik Huberman, the Founder and CEO of Hawke Media. Hawke Media is a marketing consultancy that has grown from a niche practice to a plug-and-play marketing solution that serves a variety of clients from startups to Fortune 500. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk us through what it takes to launch, evaluate and scale a successful social advertising campaign. Transcript: https://benjshap.com/martech-podcast/ecommerce-secrets-that-get-paid-social-ads-to-perform-timothy-brown-huckberry Interview Guest Website: https://huckberry.com
Today we’re going to hear from an expert in paid social advertising, Timothy Brown. Timothy is the Paid Customer Acquisition Lead at Huckberry, which has gone from a bootstrapped startup to become an innovator in digital commerce. Tim is going to walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand. Transcript: https://benjshap.com/martech-podcast/ecommerce-secrets-that-get-paid-social-ads-to-perform-timothy-brown-huckberry
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is a Brand Entegration expert at the BEN. In part 1 of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at BEN and has worked in some amazing organizations, including eBay, AT&T, and the NFL. In this episode, we talk to Greg about how social media influence helps some of the biggest brands in the world promote their products. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group
Today our host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. We'll outline some of the ideas we've heard from our guests and how they have been applied directly to this show. In this special episode, you'll get to glimpse behind the curtain to see how we're practicing what we preach in growing and promoting this podcast. Transcript: https://benjshap.com/martech-podcast/how-fast-can-a-podcast-grow-in-1-month-martech-podcast-update
