Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group

Summary: Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is a Brand Entegration expert at the BEN. In part 1 of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group