Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct

Summary: Today we’re going to finish our conversation with Mike Gunderson, President of Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry. In Part 2, he's going to walk us through some best practices in the direct mail industry and explain how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com