MarTech Podcast // Marketing + Technology = Business Growth
Summary: The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Today we're going to discuss a channel of marketing that most people don't associate with technology: Public Relations. Joining us is Lindsay Stuart, VP of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Lindsey and her team have developed data-driven strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to generating brand buzz. Show Notes: https://bit.ly/2xSH2mS
Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan discussed the technology and trends marketers should approach with caution, and today we discuss how AI will shape the future of marketing. Show Notes: https://bit.ly/2QWRHF2
Today we continue AI Week with Part 4 of our conversation with Dan Faggella, Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan revealed the low hanging fruit for marketers to start integrating AI, and today we discuss technology and trends for marketers to approach cautiously. Show Notes: https://bit.ly/2QWRHF2
Today we continue AI Week with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. In this episode, we're going to reveal where the low hanging fruit lies for marketers to start integrating AI into their marketing efforts. Show Notes: https://bit.ly/2QWRHF2
Today is the second day of AI Week with our guest Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is an artificial intelligence market research and media platform that helps leaders gain insight into the applications and implications of AI in their industry. Yesterday, Dan walked us through his definitions of AI, and today we're going to talk about some of the industries that are most effectively using AI in their marketing efforts. Show Notes: https://bit.ly/2QWRHF2
This week we cover a subject that's both the present and future of marketing: machine learning and artificial intelligence. Each day we discuss how marketers are using AI to increase the speed, efficiency, and profitability of their marketing efforts. Joining us for AI Week is Dan Faggella, CEO of Emerj, a content network that owns the world's largest audience of AI focused-businesses with the goal of connecting business leaders to the best AI solutions. Episode Transcript: https://bit.ly/2MZvJxQ
Today we continue our conversation about a methodology that's increasingly adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's the Principal Consultant at Sentient Consulting, a firm that amplifies business performance through customer-focused strategies and technologies. In this episode, Stu walks us through how marketers are applying agile processes and the technologies they're integrating into their stacks. Episode Transcript: https://bit.ly/2phJcaK
Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder of Sentient Consulting, a consulting firm using customer-focused strategies that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business. Episode Transcript: https://bit.ly/2phJcaK
Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the hottest topics in marketing and technology: drones, media, and blockchain. In Part 2 of our talk, Stan describes how he is combining the use of drone footage and blockchains to make drones safer for both pilots and content purchasers alike. Episode Transcript: https://bit.ly/2p1dUFe
Today we're going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and services marketplace, utilizing blockchain smart contracts. In this episode, Stan is going to describe the exciting new ways that drones are being used to capture and distribute media. Episode Transcript: https://bit.ly/2oWSYyV
Joining us for our final episode of Privacy Week is Kasey Chappelle, who's a world-renowned online privacy advocate and Data Protection Officer for GoCardless. So far this week, Kasey has walked us through some general rules for privacy, what you need to know about data capture, rules for email marketing, and what you can do in terms of online advertising. Today we're going to address the repercussions of breaking privacy laws. Episode Transcript: https://bit.ly/2LV3RKM
Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walked us through some general rules for privacy, what GDPR means, how to safely capture data, and the rules for email marketing. Today we're excited to talk about online advertising and the things you need to know to protect your business and your customers. Episode Transcript: https://bit.ly/2LV3RKM
Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked about data capture and storage, and today we're discussing privacy rules for email marketing. Episode Transcript: http://www.benjshap.com/martech-podcast/privacy-week-data-capture-storage-kasey-chappelle-gocardless Guest Website: https://gocardless.com
Today we continue our week-long deep dive into a subject that's critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Privacy Week is world renowned privacy expert Kasey Chappelle, who is the Data Protection Officer for GoCardless. Yesterday, Kasey gave us a high-level overview of data privacy standards, and now we turn our attention to the rules of data capture and storage. Episode Transcript: https://bit.ly/2LV3RKM
This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data Protection Officer for GoCardless. In this episode, we're going to talk about some general rules for privacy, specifically international privacy law. Episode Transcript: https://bit.ly/2LI2YoH Guest Website: www.gocardless.com
